Welly Friends, the Shiba Inu fast-food partner, expands its operations in Italy, with a second store now opened in Reggio Emilia.
In an X post yesterday, Welly Friends revealed that it organized an opening party to celebrate the launch of its second Shiba Inu-themed restaurant. Welly’s official X handle shared a short footage showing how the restaurant marked the event.
Interestingly, the Shiba Inu ecosystem’s X handle also shared in the excitement, celebrating the milestone and congratulating everyone who played a part in the opening of Welly’s Reggio Emilia branch.
🇮🇹 Reggio Emilia @wellyfriends is officially open! 🇮🇹
We're so happy to see the Welly experience expanding in #Italy. Congrats to all involved 🥳 https://t.co/P7btaxv7mg
— Shib (@Shibtoken) June 24, 2024
The newly opened store is part of a franchise agreement signed last year between Welly and its partner in Reggio Emilia.
Welly Reveals U.S. Expansion Plans
According to a press release, the store is equipped with 40 indoor dining seats and Welly to-go options. The Reggio Emilia-based restaurant was designed by multiple award-winning architecture studios, MASQUESPACIO. The design was in accordance with inputs from Shiba Inu community members.
In the meantime, Welly is planning to expand its operations to different Italian regions and other parts of the world. This includes the United States.
“We look forward to bringing this unique, one-of-a-kind experience to more locations in Italy, new locations in the United States, and elsewhere in the world,” Welly’s spokesperson Gianmaria D’Aniello remarked.
The development comes a year after Welly revealed plans to open two community-linked stores.
Shiba Inu and Welly Partnership
Launched in 2021, Welly is a Web3 fast food restaurant that initially commenced operations in Naples, Italy. Welly officially partnered with Shiba Inu in 2022, giving the ecosystem 15% ownership of its business.
Following the partnership, Welly rebranded its operations and design to align with Shiba Inu. This includes integrating the SHIB mascot into its official logo. Furthermore, the partnership also involves Welly’s integration with Shibarium, Shiba Inu’s Layer-2 blockchain.
Besides rebranding its business and integrating Shibarium, Welly commits to reducing SHIB’s hefty circulating supply by participating in the burn campaign. As reported earlier, the restaurant aims to burn SHIB using percentages from its franchise fees and net profits.
Burning SHIB is a major step towards reducing SHIB’s supply and potentially boosting the token’s value in the long term. Shibburn’s data reveals that the community and other individuals have burned 410,727,043,380,538 (410.72 trillion) SHIB tokens so far.
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