Formula 1 today announced Crypto.com as the first global partner of the new Sprint Series for 2021, with the first event at Silverstone on Saturday 17 July at the Formula 1 British Grand Prix Pirelli.
“We’re extremely excited to announce that Crypto.com is the newest Global Partner of F1 We’re also the first Official Cryptocurrency Sponsor, and NFT Partner of F1. This season you’ll see us collaborate on several initiatives including the introduction of a brand new award, celebrating ambition and bravery out on track and within the sport.
Crypto.com will also be the Inaugural Partner of the F1 ‘Sprint’ series for 2021, which fans will experience for the first time at the Silver stone GP on Saturday 17 July. Continuing the theme of innovation, we’re partnering with F1 in the development of exclusive NFTs, connecting fans to the sport in new and innovative ways.
This is just the beginning of a multi-year partnership rooted in collaboration and innovation.”
— Crypto.com (@cryptocom) June 29, 2021
In the new sprint format, Drivers will cover more than 100 km on Saturday afternoon on selected Grand Prix weekend, and the Sprint result will determine the starting grid for Sunday’s full-distance Grand Prix.
Crypto.com will also have a trackside presence for the remainder of the season as part of a flagship global partnership with Formula 1.
F1 said in a staement:
“In addition to building the world’s fastest growing crypto platform and the leading app in both the App Store and Google Play, the Crypto.com Visa Card is the world’s most popular crypto card available in 30+ countries world-wide. Partnering with Formula 1 will ensure Crypto.com continue to grow their brand awareness on an international stage. As F1 continues to explore new ways for fans to engage and become more immersed in the sport, Crypto.com will also become the Official Cryptocurrency Sponsor and NFT Partner of F1.”
CEO of Crypto.com, Kris Marszalek said:
“We are extremely proud to be the first cryptocurrency sponsor of Formula 1, joining a prestigious collection of brands supporting a sport with technology and innovation at its core.
“We look forward to many years of innovating together, and will begin at the Belgian Grand Prix where we will present a brand new award. We’re also excited to partner with F1 in the development of exclusive NFTs, connecting fans to the sport in new and innovative ways.”