Adidas has announced a partnership with the American cryptocurrency exchange Coinbase.
We’ve partnered with @coinbase.
— adidas Originals (@adidasoriginals) November 24, 2021
The details of the partnership are still unknown, but it could be about the release of an NFT collection or the integration of cryptocurrency payments into the Adidas ecosystem.
A day earlier, Adidas hinted at the possibility of building a metaverse based on The Sandbox GameFi platform. Amid this news, the value of the native SAND token has grown by 14.4% over the past 24 hours, according to CoinGecko.
“adiVerse anyone? What should we build, together in TheSandboxGame.”
adiVerse anyone? 🤔
— adidas Originals (@adidasoriginals) November 22, 2021
The new partnership with Coinbase and building in Sandbox is the first step for Adidas in the cryptocurrency market.
Recall that the blockchain gaming platform Sandbox announced a partial launch of its metaverse for a limited number of users on November 29, 2021.