Polkadot Joins Race To Become FC Barcelona Jersey Sponsor

Popular blockchain project Polkadot has become the latest crypto-related firm to indicate interest in becoming FC Barcelona’s official jersey sponsor. 

According to Barcelona-based sports newspaper FC Barcelona Noticias, Polkadot alongside music platform Spotify made their sponsorship offers known to the Spanish football giant last week. 

FCB writes:

“Another of the options is Polkadot, the platform that has entered innovations  allowing a high number of transactions by second.”

Although FC Barcelona (FCB) is critically examining all offers received so far, the favorite selection that will become its jersey sponsor could pay up to €75 million ($84.9 million) per season for the number of years the deal is expected to last.

Should Polkadot become the selected candidate for the deal, FC Barcelona will print the logo of the cryptocurrency and blockchain company on the sleeves and front of its official jerseys, as well as its training suits. 

Polkadot is an open-source, cryptocurrency and blockchain platform that supports distributed computing. Polkadot uses a Proof-of-Stake (PoS) consensus algorithm and has become one of the most popular blockchain networks in the industry. 

Crypto Companies Eye the FCB Deal

The development comes as FC Barcelona continues to look for a new jersey sponsor, as its deal with current sponsor brand Rakuten expires by the end of the 2021/2022 season. 

Polkadot is not the only cryptocurrency company interested in landing the FC Barcelona jersey sponsorship deal. The former UEFA Champions League winner has received offers from crypto-related companies, including Binance and FTX.  

FC Barcelona, which is currently cash-strapped, is not willing to accept any offer below €55 million ($62.7 million) per season, the amount agreed with Rakuten.