Finally, the Shib Secret has been Unveiled.
Shiba Inu (SHIB) took its first bold step into “in-real-life” products by unveiling its first deep-rooted partnership with Welly’s, a new hyper-quality agile blockchain-based fast-food chain located in Naples, Italy, opened in 2021.
Welly’s will be the first and only SHIB themed restaurant powered by the community, and for the first time, the “burger joint” will bring food on the blockchain using Shibarium.
Welly’s is said to be the competitor of Mcdonald’s, or you can say “the Clown Killer.”
On January 28, the official Twitter handle of Shib shared a 16 seconds teaser for its upcoming friendship with the caption:
“Attention Shib Army…Something is cooking… Will you be ready?”
The video has a chicken clucking sound in the background.
The pseudonymous developer of Shiba Inu (SHIB), Shytoshi Kusama, shared further details about the new partnership via his official medium post.
Looking into the details, we found that Shytoshi Kusama doesn’t want to partner with the vast centralized conglomerates like McDonald’s, Burger King, etc. for two main reasons:
First, Wellys want to provide vegetarian and healthy food options. Second Kusama was not in favor of partnering with the enormous centralized conglomerates is the agility of the brand. He was looking for a powerful team of restaurateurs eager to entirely rebrand their organization to fit Shib’s ethos and technology stack.
The medium post reads as:
“Welly’s is a “burger joint,” but we understand the importance of having vegetarian, vegan, and “healthy” fast food options. Upon opening our flagship store, we will introduce more options to cater to these needs.
Moreover, on agility, within one week, upon the partnership being put into place, Welly’s was able to complete a full rebrand of their store, including the mascot, creating new eco-friendly packaging, and taking suggestions from yours truly about marketing, menu, and strategy.”
Shytoshi Kusama further showed his special love for Indian Market and explained the meaning of the “Chicken clucking sound” heard in the teaser.
“For instance, because we love our India market so much, we shifted some of our visual communications from being beef centric to chicken centric (cluck in the video!) to compensate for the religious practices of one of our largest markets. “
He further noted in his medium post:
“Shib is now part of a brand that listens, cares, and is agile enough to truly cater to the Shib holders.”
Shytoshi Kusama considers Welly’s “the perfect fit” to scale globally, as it is now powered by Shib, with proven high-quality food and excellent backend practices.
He further noted that Welly’s team is already discussing releasing a few new stores in the coming 1 to 2 years to compete with different chains.
The medium post reads as:
“Already, the team is in discussions to release multiple stores in 2022 and 2023 so that we can scale to compete with aforementioned chains. This is the key to winning in this market; we blitz with a quality product, great service, and new technologies so that the media cannot ignore our offering. Finally, since we’re working with expert and well-connected global entrepreneurs, we can assure a long-term play in this industry.”
Shib Burn Along With Shib Payment: Kusama also informed that Shiba is a method of payment in the store, but shib is also burnt through shibarium transactions, and burn transactions will be revealed.
“You want a burning utility, here is only one of many to come. Big companies won’t help us burn.”
The leading developer of SHIB mentioned that Shiba Inu, Leash, Bone, and Shibarium would all be integrated within Welly’s business model. By doing this, Shib Community will be able to deploy new stores through making choices in the Doggy Dao, buying NFTs for exclusive benefits, or just enjoying good food and sharing their vision with those who still think Shib is just a meme.
Shytoshi Kusama said this announcement is just an appetizer for Shib holders; more reports are coming soon.