Floki Inu (FLOKI) Officially Announces Strategic Partnership with Alfa Romeo Racing Team in Formula One.
Following the rumors, Floki Inu finally disclosed that they have partnered with legendary Formula 1 Racing team Sauber Motorsport, the driving force behind the Alfa Romeo Racing ORLEN team.
#FLOKI ANNOUNCES PARTNERSHIP WITH LEGENDARY FORMULA 1 TEAM ALFA ROMEO#Floki is extremely proud to announce our latest strategic partnership with legendary Formula 1 Racing team Sauber Motorsport, the driving force behind Alfa Romeo Racing ORLEN team. pic.twitter.com/PHNEsn1tCN
— Floki Inu (@RealFlokiInu) February 24, 2022
The partnership will also include the Alfa Romeo eSports team and provide massive digital exposure to the FLOKI brand; as Formula 1 eSports is the fastest growing sport on digital platforms, as it generates 23.5 million views on YouTube only.
Formula 1, on the other hand, is broadcasted to 170 territories with an average TV viewership of 87 million per race and a growing audience of 1.5 billion people.
This means that with this partnership, the FLOKI brand will reach an astonishing 1.5 billion people, as FLOKI’s logo will be featured on rear-end wing plates of both Alfa Romeo Formula 1 Team ORLEN cars for the entire 2022 season.
This partnership will also help FLOKI grab the Chinese audience’s attention as Guanyu Zhou will make his debut in 2022 as the first-ever Chinese driver in Formula 1 alongside Valtteri Bottas. In addition, Formula 1 is expected to be hosted in Miami for the first time. Miami is considered one of the famously expanding crypto markets, so that Floki will be observable to Miami sports lovers.
The team takes it as one of the hottest moves as they develop their flagship play to earn game (Valhalla) and bring crypto to the masses.
Before this announcement, Decalspotters, independent motorsport coverage, claimed that Alfa Romeo F1 is all set to announce the new sponsorship deal with FLOKI in the coming days, the rumors got viral on social media platforms. However, when Floki’s team was reached for details by TheCryptoBasic, they denied the news by saying they would not provide any official comment on the matter.
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