Wednesday, November 30, 2022
HomeCrypto NewsMarketL’Oréal Enters Metaverse. Buying Virtual Perfumes Is Now Possible

L’Oréal Enters Metaverse. Buying Virtual Perfumes Is Now Possible

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World largest cosmetic company enters metaverse.


The French brand, filed 17 trademarks with the World Intellectual Property Organization. Including L’Oréal subsidiaries Kiehl’s, Urban Decay, Pureology, Cerave and Maybelline. Trademark includes, hair care preparation and body care cosmetics in a virtual environment. Trademark also included non-downloadable virtual perfumes. Yes, you read it right, virtual perfumes.

Giants from every niche is jumping into Metaverse and no one wants to miss out. L’Oréal wants to make a strong presence in virtual world. L’Oréal will provide a metaverse that will allow users to browse, accumulate, purchase and trade virtual cosmetics. Hence NFTs will be a backbone of this Metaverse.

This is not L’Oréal first attempt on NFTs. In December 2021, L’Oréal launched its NFT by female artists. Five female artists were, Amber Vittoria, Arina BB, Hueman, Lili Tae and Puks. Their art was inspired by
by the shades of red. Within the new L’Oréal Paris Reds of Worth by Colour Riche, range of lipsticks. All 5 artists retain 100% of the primary sales. Their art is available to purchase on OpenSea.

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Mark Brennan
Mark Brennanhttps://thecryptobasic.com/
Mark Brennan has been active in the cryptocurrency sector since 2014. His love and passion for the nascent industry drove him to develop interest in writing about important developments and updates about cryptocurrencies and blockchain. Brennan, who holds a Masters degree in Business Administration, learned about the potential of blockchain technology. Aside from crypto journalism, Brennan runs an education center, where he educates people about the asset class.

Disclaimer: The content is for informational purposes only, may include the author's personal opinion, and does not necessarily reflect the opinion of TheCryptoBasic. All Financial investments, including crypto, carry significant risk, so always do your complete research before investing. Never invest money you cannot afford to lose; the author or the publication does not hold any responsibility for your financial loss or gains.

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