Ford Files Crypto-Related Trademark Applications.
Ford is skimming to dive into the Metaverse with a recent application for 19 crypto-related trademarks.
American multinational automobile firm, Ford Motor Company, has indicated an interest in the Metaverse. The automobile manufacturing company is seeking to trademark 19 terms related to its major brands about their usage in the Metaverse and in the form of NFTs.
A USPTO licensed trademark attorney, Mike Kondoudis uncovered the development Wednesday. “FORD is making a big move into the Metaverse!
The company has filed 19 trademark applications for all of its major brands, claiming plans for:
Virtual cars, trucks, vans, and clothing
Online stores for NFTs,” Kondoudis said in a recent tweet.
🚨🚨FORD is making a big move into the Metaverse!
The company has filed 19 trademark applications for all of its major brands claiming plans for:
▶️ Virtual cars, trucks, vans, and clothing
▶️ Online stores for NFTs#NFT #Metaverse #Web3 #NFTs #Ford #Mustang #F150 #Fordtrucks pic.twitter.com/2JK2Nf9jO7
— Mike Kondoudis (@KondoudisLaw) September 7, 2022
According to screenshots shared by Kondoudis, the 19 applications include FORD, F-150 LIGHTNING, MUSTANG, LIGHTNING, MUSTANG MACH-E, BRONCO, TRANSIT, and ESCAPE, among others. Ford filed the applications on September 2, and is awaiting approval at the time of reporting.
The applications were filed based on Section 1(B), indicating an intent to use. Additionally, information from the screenshots indicates that the firm is looking to apply for the trademarks in several ways within the Metaverse. These proposed application models include:
- Downloadable multimedia files containing text, audio, and suchlike, as authenticated by NFTs.
- Downloadable virtual goods have the likeness of automobiles, in the form of programs in the Metaverse.
- NFT promotions in the Metaverse.
- Use of non-downloadable virtual vehicles for entertainment purposes.
- Provision of virtual non-downloadable digital content in the likeness of vehicles.
Ford’s latest trademark applications underscore the firm’s plans to enter the Metaverse. The automobile company’s interest in Web3 comes at a time when cryptocurrency adoption rate is reaching record highs.
In January, The Crypto Basic reported Italian luxury car brand Lamborghini’s interest in NFTs. The firm had posted a teaser video on Twitter, indicating an imminent launch of its exclusive NFT collection. A few weeks later, Lamborghini launched its first NFT collection dubbed “Space-Time Memory.” The company has since then continued in its dabble into the world of NFTs.
Despite the growing concerns induced by the steadfast Crypto Winter, institutional adoption of crypto has increased. The industry is expanding, and more top companies will likely find their place in it.