Sony’s Japan Exchange Reboot Puts Shiba Inu in the Limelight

The Shiba Inu Army believes SHIB also stands favorably as tech behemoth Sony enters the crypto exchange market to relaunch a Japanese platform that supports the meme coin.

Notably, as The Crypto Basic reported earlier, the prominent PlayStation maker Sony has taken initial steps to reboot the Japan exchange Whalefin, which includes rebranding the parent firm Amber Japan to S.BLOX.

Moreover, the efforts include re-engineering the existing Whalefin platform to make it more user-centric with additional trading features. This will culminate in the introduction of a new mobile app. 

Shiba Inu Also at Center of Impact 

Notably, Shiba Inu stands among the few crypto assets currently tradable on Whalefin. Prominent community figure Lola drew public attention to this development in a post on X. Lola stressed Shiba Inu’s position in Sony’s latest move into the crypto asset trading market. 

She called attention to this connection amid a media report suggesting Sony is launching a Bitcoin exchange, whereas Shiba Inu features prominently among the less than 60 crypto assets listed on the Japanese exchange.

Meanwhile, Lola remains unfazed by the Bitcoin narrative. According to her, it is not much of an issue since altcoins like Shiba Inu typically follow Bitcoin’s lead during market bull runs.

Yet, she pointed it out to apprise the community about Shiba Inu’s position in Sony’s entry into the crypto asset market and how narratives could be deliberately spun to ignore SHIB.

See how media narratives can change the results ?
Example below . They have to write it as if SONY is just making BTC exchange. I am ok with it since if BTC moves up, all alts will follow later but i am giving you a scenario of what media can do to your mind LOL…

But #SHIBARMY…

— Lola (@CryptoLollla) July 2, 2024

Community members have recognized Lola’s findings, acknowledging it as positive for SHIB.

Sony’s Crypto Exchange 

Notably, Sony acquired Amber Japan last year, and it operated as an affiliate until the recent rebranding announcement. Amber Japan was previously DeCurret, a Japanese cryptocurrency trading platform acquired and rebranded by Amber Group two years ago.

With Sony’s acquisition, the platform is now undergoing its second rebranding. However, the latest notification did not disclose the official date Sony plans to reboot the crypto exchange for the Japanese.