President Donald Trump’s media company finalizes its deal with Crypto.com and Yorkville America Digital to launch several crypto ETFs.
The partners have decided to move from a non-binding agreement memorandum announced in March to a binding agreement for the launch of several ETFs under Trump Media’s fintech arm, Truth. Fi.
Emphasis on Made-in-America Assets
According to the press release, the ETFs will focus on ‘Made in America’ cryptos and securities across diverse sectors. Crypto.com’s broker-dealer arm, Foris Capital, will roll out these financial products later this year, pending regulatory approval.
Once launched, the products will be made available across international trading platforms in the United States, Europe, and Asia. Per the announcement, leading American multinational law firm Davis Polk & Wardwell LLP will provide legal guidance to the partners.
In addition to the ETFs, Truth Media will launch a series of Truth. Fi Separately Managed Accounts (SMAs). To support these financial products, Trum Media will invest up to $250 million of its cash reserves in the ETFs and SMAs. Notably, Charles Schwab will serve as the custodian.
Partners’ Execs React
Devin Nunes, Trump Media’s CEO and Chairman, said the partnership is a major step toward expanding the company’s operations into digital assets. He expressed excitement about the partnership and looked forward to launching the Truth. Fi ETFs for investors who believe in the American economy.
Crypto.com CEO Kris Marszalek said the partnership underscores the exchange’s capabilities in bridging traditional finance and crypto. Marszalek claims the collaboration is a win for Trump Media, indicating that it will leverage Crypto.com’s platform to distribute its ETFs globally.
Yorkville’s CEO, Troy Rillo, characterized the partnership as a significant step toward introducing new financial products that align with the company’s America-First vision.
“This is an exciting moment, and we anticipate substantial interest in the ETFs upon their launch later this year,” Rillo remarked.
Will XRP Be Featured in Trump Media ETF?
Meanwhile, besides CRO, the announcement did not specify which other crypto will be featured in the Truth. Fi ETF basket.
One step closer to history – we executed a full agreement covering our partnership with Trump Media and Technology Group, featuring global distribution of Trump Media ETFs and including $CRO, powered by the leading platform bridging crypto and TradFi. https://t.co/grkIr9FRob
— Kris | Crypto.com (@kris) April 22, 2025
Recall that in March, Crypto.com revealed that Trump Media will introduce three crypto ETFs under the Truth.Fi brand.
They include an exclusive ETF tied to Bitcoin, a dual ETF linked to Bitcoin and Ethereum, and another basket ETF featuring multiple crypto assets like XRP, Solana, Ethereum, and the native token of its Cronos blockchain, CRO.
At the time, Crypto.com deleted the post almost immediately and issued another announcement centered around CRO and Bitcoin. It remains to be seen whether the upcoming Truth. Fi ETFs will feature cryptos like XRP, other than CRO.
In the meantime, the SEC has yet to approve an exclusive XRP ETF despite several asset managers vying to launch one. The regulator has a final deadline of October 2025 to approve or disapprove multiple XRP ETF applications.
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