The BNB token is gaining new institutional exposure as a group of crypto hedge fund executives plans to launch a BNB-focused treasury vehicle on Nasdaq.
According to a Bloomberg report, the team is in advanced talks to raise $100 million through an existing publicly listed company. Interestingly, they intend to rename the firm to Build & Build Corporation, a nod to BNB’s original meaning.
The strategy mirrors the blueprint used by MicroStrategy for Bitcoin as crypto treasuries enter public markets.
CZ Responds: ‘Supportive, But Not Involved’
Binance founder Changpeng Zhao (CZ) responded to the announcement on social media. He confirmed that neither Binance nor he has any involvement in this particular initiative. However, CZ expressed support for expanding BNB’s global presence.
He emphasized that BNB operates as the native coin of a public blockchain and has no direct ties to Binance Holdings Ltd. or the Binance exchange. According to CZ, the team is pursuing the project independently, highlighting a trend of third-party-led BNB adoption.
He also noted that he has heard of similar initiatives in other global markets. This suggests that BNB treasury strategies may extend beyond the U.S.
And a few other markets around the world. I heard about a few different companies doing this. So far, none are driven by me/us. But we are extremely supportive.
BNB is a public blockchain native coin, not "linked" to Binance Holdings Ltd or Binance CEX.
— CZ 🔶 BNB (@cz_binance) June 23, 2025
Build & Build Corporation: First Public BNB Treasury
Notably, the proposed vehicle will be the first publicly traded company to hold BNB as a core treasury asset. Leading the effort are Joshua Kruger, Patrick Horsman, and Johnathan Pasch, former executives of Coral Capital Holdings, which DNA Fund acquired in late 2024.
Investor documents reviewed by Bloomberg show the team plans to raise funds this month and begin accumulating BNB once the rebranding is complete.
Commentators view the emergence of a public BNB treasury vehicle as a bullish signal for BNB holders. Notably, BNB currently boasts a market cap of $87 billion. It is used for fee discounts on Binance and as gas on the BNB Smart Chain, which powers a wide range of decentralized applications and games.
Trend Grows Beyond Bitcoin
This move places BNB alongside other altcoins that are entering the corporate treasury spotlight. Companies such as SharpLink Gaming and DeFi Development Corp. have begun holding Ethereum and Solana as strategic assets. Others, like VivoPower and Trident, have adopted XRP as part of their treasury holdings.
Essentially, this trend marks a growing diversification beyond Bitcoin, reflecting increasing confidence in second and third-tier crypto ecosystems.
Notably, the initiative follows a more favorable U.S. regulatory climate under President Trump. Specifically, the SEC has adopted a softer stance on crypto, dropping many lawsuits, including its legal battle with Binance.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
