More corporate firms are joining the Bitcoin treasury trend, raising significant capital to fund the move.
The latest to do so is DDC Enterprise Limited, a global consumer food brand operator best known for DayDayCook. Today, the firm announced the initial closing of a landmark $528 million capital raise to aggressively pursue a corporate Bitcoin treasury strategy.
DDC is positioning itself among the top Bitcoin-holding public firms globally. It now harbors ambitions to become a major institutional player in BTC acquisition, joining the likes of Strategy and Metaplanet.
Breakdown of the $528 Million Raise to Buy Bitcoin
According to the official press release, the financing comprises a mixture of strategic investments, convertible notes, and an equity line of credit.
Notably, it includes a $26 million PIPE investment from leading digital asset investors, including a debt conversion to strengthen the balance sheet.
Additionally, it includes $25 million in convertible notes from Anson Funds, with an additional $275 million available through subsequent drawdowns.
Moreover, the firm also secured a $2 million private placement and a $200 million equity line of credit, both by Anson Funds.
This capital structure provides DDC with immediate and scalable liquidity to execute its Bitcoin purchase strategy over time.
Maxim Group LLC served as the sole financial advisor for the transaction. DDC confirmed that proceeds from the financing will directly go into purchasing Bitcoin, not for general operational expenses.
High-Profile Backers Align with DDC’s Vision
Notably, the funding round attracted support from top-tier crypto investment firms, including Animoca Brands, Anson Funds, and Kenetic Capital.
DDC’s founder, Norma Chu, called the financing a “watershed moment” for the company, adding:
“With premier institutions backing our vision, we have unprecedented capacity to execute our mission of building one of the most valuable corporate Bitcoin treasuries.”
From Culinary Brands to Crypto-Focused Strategy
While DDC continues to grow its portfolio of Asian-inspired food brands, the company has now strategically repositioned Bitcoin as a core reserve asset. It is one of the first NYSE-listed companies outside the tech sector to formally integrate Bitcoin into its financial architecture.
The move echoes earlier treasury strategies of companies like MicroStrategy. However, it stands out due to DDC’s consumer-focused roots and bold reallocation of capital into digital assets.
In June, Prenetics Global Limited became the world’s first healthcare company to adopt a Bitcoin treasury strategy, purchasing 187 BTC for $20 million.
DDC’s proposed $528 million Bitcoin purchase, which could potentially yield approximately 4,980 BTC, would position it among the top 20 companies with the largest Bitcoin holdings. Meanwhile, the top 100 companies collectively hold approximately 850,000 BTC as of June 30.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
