Strategy has announced purchasing 4,225 Bitcoin worth over $472 million, increasing its total holdings to more than 600,000 BTC.
The software firm led by Bitcoin Bull Michael Saylor has expanded its already massive crypto portfolio by acquiring an additional 4,225 tokens this week. The company invested approximately $472.5 million between July 7 and July 13. It purchased the Bitcoin at an average price of $111,827 each.
This latest acquisition brings the company’s total Bitcoin holdings to 601,550 BTC. It solidifies its position as the world’s largest corporate holder of Bitcoin.
Equity Offerings Fuel Bitcoin Buying Spree
According to a regulatory filing submitted to the U.S. SEC, the acquisition was financed through Strategy’s ongoing at-the-market (ATM) equity offering programs. The company raised hundreds of millions of dollars in the past week alone through the sale of common and preferred shares.
Specifically, Strategy sold 797,008 shares of its Class A common stock under its Common ATM program. This generated $330.9 million in net proceeds. This program, launched on May 1, 2025, still has $17.78 billion in available capacity.
The company also issued 573,976 shares of its 8.00% Series A Perpetual Strike Preferred Stock (NASDAQ: STRK), bringing in $71.1 million in net proceeds.
Additionally, Strategy sold 444,005 shares of its 10.00% Series A Perpetual Strife Preferred Stock (NASDAQ: STRF), resulting in $55.3 million in net proceeds.
Notably, Strategy initiated a new ATM program on July 7, 2025, for its 10.00% Series A Perpetual Stride Preferred Stock (NASDAQ: STRD). In its debut week, the program brought in $15 million through the sale of 158,278 shares.
In total, the company continues to have billions in unused ATM issuance capacity, providing ample liquidity for future Bitcoin purchases.
Holdings Soar as Bitcoin Hits All-Time High
With the new acquisitions, Strategy’s total Bitcoin investment stands at roughly $42.87 billion. This equates to an average purchase price of $71,268 per BTC, including all fees and expenses.
The announcement comes as Bitcoin soared past the $120,000 threshold for the first time in its history. It reached a record high of $123,218 before settling at $121,534.
With the asset’s meteoric rise, Strategy now holds more than $30 billion in unrealized profit. So far this year, the company has achieved a strong 20.2% yield on its Bitcoin holdings.
Strategy has acquired 4,225 BTC for ~$472.5 million at ~$111,827 per bitcoin and has achieved BTC Yield of 20.2% YTD 2025. As of 7/13/2025, we hodl 601,550 $BTC acquired for ~$42.87 billion at ~$71,268 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/cdUkviddqp
— Michael Saylor (@saylor) July 14, 2025
Saylor Doubles Down on Bitcoin Thesis
Michael Saylor, who transitioned from CEO to Executive Chairman to focus exclusively on Bitcoin strategy, continues to steer the company toward deepening its crypto position. Despite some criticism over the heavy reliance on equity dilution, Strategy’s long-term bet on Bitcoin has paid off. To date, the investment has proven highly profitable.
As traditional finance begins to explore greater exposure to digital assets, Strategy’s aggressive accumulation strategy is serving as a model for other corporate treasuries.
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