MetaMask, the world’s most widely used crypto wallet, is preparing to launch a major on-chain rewards program to give back to its global community.
The company confirmed the move in a post on X over the weekend. It announced that more than $30 million in Linea tokens have been set aside for the first season of rewards.
Described as “one of the largest on-chain rewards programs ever built,” the initiative marks a major milestone for MetaMask. The company emphasized that the program is not a farming opportunity. Instead, it represents a long-term effort to reward genuine engagement among its millions of users.
Program Built to Reward Real Activity, Not Speculation
The new rewards structure is aimed at users who already interact regularly with the blockchain through MetaMask. Specifically, rewards will include referral bonuses, mUSD incentives, exclusive partner perks, early access to tokens, and other benefits.
The platform hopes these incentives will encourage users to explore Web3 applications more deeply while also strengthening trust and loyalty. In particular, MetaMask frames the initiative as a way to “give back” to the community that drove its growth in DeFi.
Moreover, long-term users will be eligible for special privileges and higher-tier rewards. These incentives, in turn, serve to recognize and reward their sustained support since the wallet’s early days.
Joe Lubin: “This Is the First Step of a Much Larger Evolution”
Consensys founder and CEO Joe Lubin described the program as the beginning of MetaMask’s evolution into a user-centric financial platform.
In a detailed post on X late Sunday, he said MetaMask is “building the future of personal finance” through incentives that align with user behavior. He added that this initiative marks the first step in a larger effort to strengthen and empower the MetaMask community.
Additionally, Lubin confirmed that the rewards program is closely tied to the long-awaited MetaMask token, which he first mentioned publicly in September.
MetaMask Token and the Linea Connection
The upcoming MetaMask token will serve as a natural extension of Consensys’ expanding blockchain ecosystem. It follows the launch of LINEA, the firm’s Ethereum layer-2 network designed to improve scalability and lower transaction costs.
Lubin said the MetaMask token will “empower the community and honor the OGs who’ve been with us from the start.”
For instance, Season 1 of the rewards campaign will include early access to the token’s ecosystem, creating additional incentives for loyal wallet users.
There’s been chatter about a MetaMask rewards leak. Those concepts were early prototypes — not live. But the vision behind them is very real. And it is all about building a token economy.
MetaMask is building the future of personal finance. We’re designing an experience that… https://t.co/ARa6714wOw
— Joseph Lubin (@ethereumJoseph) October 6, 2025
Expanding Beyond Ethereum: New Features and Broader Access
Alongside the rewards announcement, MetaMask highlighted several platform upgrades. The wallet’s browser extension and mobile apps have both received major performance improvements and design updates.
Crucially, MetaMask has expanded beyond the Ethereum network, now offering support for Bitcoin and other blockchains. Moreover, the company aims to position itself as a multi-chain gateway, giving users control over assets spanning multiple networks. It also ensures seamless access to decentralized applications.
Meanwhile, Lubin encouraged inactive users to return, promising a smoother experience and greater earning potential once the program launches.
He hinted at new and impactful developments every few weeks during Uptober, November, December, and continuing throughout 2026.
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