Steak ‘n Shake, the iconic American fast-food brand, has introduced a special Bitcoin Steakburger to celebrate its growing connection with the Bitcoin community.
The company rolled out the “Bitcoin Steakburger” today to celebrate five months since it began accepting Bitcoin payments and to thank the Bitcoin community for its overwhelming support.
Stake ‘n Shake Launches Bitcoin Steakburger Amid Crypto Push
Specifically, details confirm that the packaging carries bright orange touches inspired by the Bitcoin logo, with each burger costing $7.19. The company said the burger would only be available for a short time, comparing its limited supply to Bitcoin’s scarcity.
The launch followed an announcement a week ago, when Steak ‘n Shake reaffirmed its plan to debut the Bitcoin Steakburger today. In the disclosure, the company thanked Bitcoin users for helping it reach leading performance among quick-service restaurants.
It also highlighted a 15% jump in same-store sales during the third quarter of 2025. Interestingly, this growth was encouraging compared to previous years: 2% in 2024, 6% in 2023, and 14% in 2022.
Start of the Bitcoin Journey
For the uninitiated, Steak ‘n Shake began its Bitcoin journey earlier this year. On May 9, the company announced that all locations would start accepting Bitcoin payments on May 16.
Importantly, the move gave over 100 million customers the option to pay with cryptocurrency. Steak ‘n Shake called the decision the beginning of a broader change toward modern, digital-friendly payments.
By Sept. 30, the company reported that its domestic same-store sales had risen 15% in the third quarter, outperforming every other major fast-food chain.
Steak ‘n Shake credited the Bitcoin community for much of the success and also mentioned Secretary Kennedy’s “Make America Healthy Again” initiative, which aligns with its focus on serving better-quality meals.
Encouraged by the results, Steak ‘n Shake considered adding Ethereum payments. Four days before the Bitcoin Steakburger launch, the company asked customers in an X poll whether they wanted it to support Ethereum as well.
Early results showed most people opposed the idea, prompting the brand to announce that it would stay loyal to Bitcoin. However, once the poll ended, “Yes” votes had overtaken the “No.” Despite this, Steak ‘n Shake has not gone back on its earlier decision not to adopt Ethereum payments.
Poll suspended. Our allegiance is with Bitcoiners. You have spoken. Who even allowed this? I'm back at my desk.
– Steaktoshi https://t.co/4RkASUVa8L
— Steak 'n Shake (@SteaknShake) October 12, 2025
Bitcoin Adoption Fever Hitting the Fast-food Industry
Notably, the company’s Bitcoin push is part of a broader trend in the fast-food industry. In 2025, several major restaurant chains also began experimenting with Bitcoin payments.
Specifically, FAT Brands, the parent company of Fatburger, Johnny Rockets, Round Table Pizza, and Great American Cookies, started accepting Bitcoin for international franchise royalty payments in April, helping reduce cross-border costs.
Subway expanded Bitcoin payments across select European outlets through the GoCrypto platform and offered loyalty rewards to crypto users. In South Africa, Pizza Hut and KFC introduced Bitcoin payments to meet growing demand for digital options in emerging markets.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
