Momentum around XRP continues to build as industry leaders hint at a pivotal moment approaching for the asset.
At the Ripple Swell 2025 conference, Teucrium CEO Sal Gilbertie suggested that the final stretch of November could present a major turning point for XRP and Ripple.
ETF Developments Create Buzz
During an interview with Ray Fuentes at the event, Gilbertie noted that several developments are converging around mid-November.
One of the most anticipated is the launch of Canary Capital’s XRP spot ETF, scheduled for November 13. The update came on stage at Swell by Steven McClurg, CEO of Canary Capital.
This has intensified market excitement, as standalone spot XRP ETF products are widely anticipated.
Notably, the Canary XRP ETF launch will be possible after it filed an updated S-1 with the SEC. The updated filing removed the amendment clause that typically allows the SEC to control the product’s effective date.
The ETF could launch automatically 20 days after filing, on November 13. However, the timeline could shift if the government reopens and the SEC issues additional comments.
“November Is a Very Big Time for XRP”: Institutions Are Getting More Involved
According to Gilbertie, institutional participation is ramping up across multiple fronts. He referenced projections from Citibank suggesting that tokenized assets could reach the trillions within five years. He believes this trend will directly support XRP’s long-term adoption.
Meanwhile, Fuentes pointed out that traditional finance and digital assets are becoming more closely connected. He highlighted patterns in past cycles, such as Bitcoin’s all-time high rally in 2020 and Coinbase’s subsequent IPO, noting that major market milestones often cluster around major institutional movements.
To this, Gilbertie said, “A lot of synergies, a lot of coincidences. But there really aren’t any coincidences. I think the last half of November is a very big time for XRP and Ripple.”
“The last half of November is going to be big for $XRP and @Ripple,” said @TeucriumETFs CEO @GilbertieSal during a recap of #RippleSwell Day 1. Head on a swivel ladies and gentlemen… Believe! ✨ pic.twitter.com/mw9VLuRUCB
— rayfuentes (@RayFuentesIO) November 5, 2025
Furthermore, Fuentes noted that the upcoming launch of trading for Circle’s public equities in early December signals more institutional interest. As more traditional investors enter the market, XRP’s landscape could change significantly in the near future.
Gilbertie: “Believe and Ride the Volatility”
Despite recent turbulence in crypto markets, Gilbertie encouraged XRP holders to focus on long-term fundamentals. He said volatility is normal and can even present an opportunity.
“Believe in it. Don’t worry about volatility. It will even out as adoption comes and more institutional money enters,” he said.
He also highlighted the increasing use of the XRP Ledger and the rising number of developers, innovators, and financial players getting involved. For Gilbertie, these trends indicate that XRP’s future remains strong.
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