The XRP community is gearing up for another historic moment as legacy asset manager Franklin Templeton prepares to launch its spot XRP ETF, EZRP.
According to XRP market commentator Chad Steingraber, EZRP’s debut could significantly outperform last week’s breakout launch of Canary Capital’s XRPC ETF.
Notably, Canary’s product delivered one of the strongest ETF debuts of 2025, recording $58.5 million in trading volume and $245 million in net inflows on its first day of trading.
But analysts now expect Franklin Templeton’s EZRP to go even further. Steingraber projects the XRP ETF could reach $150–$250 million in first-day trading volume. This could mean more than 2x to 5x Canary’s performance.
Why Franklin’s XRP ETF Could Dominate
The firm manages over 5,000 times more assets than Canary Funds. Franklin controls about $1.53 trillion in assets, while Canary manages under $500 million. Because of its size, Franklin has access to major channels such as:
- wealth management platforms
- pension funds
- bank advisory networks
- institutional investors
- brokerage firms
This matters because most traditional investors, financial advisors, retirement planners, and institutional managers prefer regulated ETFs over crypto exchanges or self-custody. Franklin’s XRP ETF will reach that audience. If early demand meets expectations, EZRP could mark the start of large-scale institutional adoption of XRP.
Notably, as The Crypto Basic reported earlier today, Franklin’s XRP ETF will go live automatically on November 24, barely a week from now.
Flat Price Action Despite ETF Demand
The expected surge into EZRP comes at an interesting time. XRP’s price has failed to react positively to the record-breaking debut of the XRPC ETF. Its price has fallen from $2.52 to around $2.15, even as institutional inflows poured in.
As XRPL Foundation Director Fabio Marzella previously explained, this muted price response comes down to ETF structure:
- ETF trades occur on stock markets, not crypto exchanges
- Issuers only receive funds on the next business day (T+1)
- Actual XRP purchases often happen over-the-counter, not on public exchanges
This means ETF-driven accumulation may not appear on price charts immediately. Behind the scenes, however, demand is building and EZRP’s launch could accelerate that trend.
How Large Could XRP ETF Flows Become?
With Franklin Templeton now entering the race, XRP is on track to receive one of the broadest institutional ETF rollouts in the crypto market. Five additional XRP ETF products are lined up from major issuers, including Bitwise, Grayscale, 21Shares, CoinShares, and Valkyrie.
Previous analyses show that if all seven XRP ETFs attract $600 million per month, the market could see $7.2 billion in annual inflows. Analysts suggest these inflows could inject $720 billion into XRP’s market cap based on the multiplier effect, potentially pushing XRP’s price into the $14 range.
While promising, this remains speculative.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
