Robinhood Hands Out $750,000 in Bitcoin on Day Two of Holiday Campaign

Robinhood extended its holiday countdown promotion into a second day, distributing $750,000 worth of Bitcoin to users.

Initially, the promotion launched on Friday with a sizable digital-asset giveaway. On its opening day, Robinhood awarded $500,000 worth of Dogecoin to eligible users. On day two, the company raised the stakes and shifted its focus from Dogecoin to Bitcoin.

Moreover, it broadened the scope of the promotion beyond digital assets, introducing premium physical prizes, including Hawaii vacation packages and Away-brand suitcases.

By pairing financial incentives with luxury experiences, Robinhood appears intent on maintaining excitement and sustaining participation throughout the holiday period.

This approach is consistent with the company’s long-standing playbook. Robinhood has frequently used incentives to drive engagement across its platform, encouraging activity in stocks, options, and cryptocurrencies alike. The holiday countdown fits within that strategy, with high-value prizes to attract both existing users and new sign-ups.

Glitches Cloud Holiday Giveaway Excitement

Nevertheless, despite a high-profile launch, the campaign stumbled out of the gate. On day one, users reported technical issues when trying to claim rewards, citing blank screens and long loading times.

The problems were particularly vexing given the campaign’s narrow five-minute redemption window. Robinhood has yet to respond to users affected by the glitches.

Hey @RobinhoodApp – what gives? I joined today’s countdown and was given a blank screen, couldn’t get into the countdown. Was waiting minutes before the countdown and still couldn’t get it. pic.twitter.com/D4p7rX5L0H

— Keita Fabrega (@keitafabrega) December 27, 2025

Stock Performance Adds Contrast

While the promotion generated buzz among users, Robinhood’s stock moved in the opposite direction. Shares of HOOD closed Friday at $118.13, down 1.92% on the day and underperforming the broader market. The S&P 500, Dow Jones, and Nasdaq all posted smaller declines.

This pullback extends a weaker monthly trend. Over the past month, HOOD has declined 6.05%, even as the finance sector and the S&P 500 have gained.

Analysts Divided on the Outlook

Consequently, Wall Street remains split on Robinhood’s prospects. Deutsche Bank analyst Brian Bedell continues to take a bullish stance, reaffirming a “Buy” rating while raising his price target to $160. According to TipRanks, Bedell has a 61.8% success rate and an average return of 19.4% over the past year.

In contrast, technician Carter Worth has cautioned that momentum may be turning, warning the stock could retreat toward the $100 level.

Robinhood shares have been highly volatile in 2025. After bottoming at $29.66 in April, the stock surged to a peak of $153.86 in October,a 419% rally in just six months. However, recent weakness has reignited debate over whether that momentum can be sustained.