Strategy Executive Chairman Michael Saylor has reaffirmed his unwavering commitment to Bitcoin, emphasizing that he has never sold any BTC from his personal holdings.
In a post on X today, Saylor declared that he has not sold a single satoshi—the smallest unit of Bitcoin. His statement drew a clear distinction between his personal investment strategy and the actions of Strategy.
The development came amid growing scrutiny over Strategy’s recent Bitcoin sale. Notably, Saylor reiterated that Strategy remains firmly committed to its Bitcoin accumulation strategy. He stressed that the company is still acquiring BTC, signaling that neither his personal conviction nor Strategy’s long-term Bitcoin thesis has changed.
Strategy’s Bitcoin Sale Sparks Backlash
The controversy began last week when Strategy triggered widespread concern across the crypto market by executing its first Bitcoin sale since 2022.
As previously reported, the company sold 32 BTC, representing only a tiny fraction of its more than 840,000 Bitcoin holdings. Despite the negligible BTC sale, the transaction fueled market anxiety, and Bitcoin later fell to around $59,108.
Consequently, many crypto enthusiasts accused Saylor of contradicting his long-standing advice that investors should never sell their Bitcoin holdings.
Saylor Clarifies “Never Sell Your Bitcoin” Message
During a fireside chat at BTC Prague 2026, Saylor clarified that his famous “never sell your Bitcoin” message was directed at individual investors rather than Strategy’s corporate treasury operations.
Here is the answer on stage of @BTCPrague why Michael @saylor sold 32 BTC pic.twitter.com/5vGM0P9Rwh
— Alex Bragin (@BraginRights) June 11, 2026
He argued that a public company cannot refuse to sell Bitcoin under all circumstances to satisfy critics on social media. According to him, Strategy has consistently disclosed over the past five years that it may sell Bitcoin when necessary to meet corporate obligations.
Furthermore, he maintained that preserving the health of a $100 billion company must take precedence over appeasing online commentators.
Personal Bitcoin Holdings Remain Intact
Notably, Saylor holds a substantial personal Bitcoin position. In October 2020, shortly after Strategy launched its Bitcoin treasury strategy, he revealed that he owned 17,732 BTC acquired at an average price of $9,882 per coin.
Years later, he reinforced his conviction by posting, “You do not sell your Bitcoin” on X, a statement many interpreted as confirmation that he had not liquidated any of his holdings.
You do not sell your Bitcoin. https://t.co/zMGyYU1QGX
— Michael Saylor (@saylor) October 28, 2025
Strategy Returns to Buying Bitcoin
Despite the recent sale, Strategy quickly resumed its accumulation strategy. Earlier this week, the company announced the purchase of 1,550 BTC for approximately $101 million.
As a result, Strategy’s Bitcoin holdings increased to 845,265 BTC, valued at roughly $53.32 billion at press time. The purchase underscored Saylor’s latest assertion that the company remains committed to stacking Bitcoin despite engaging in limited treasury-management sales when necessary.
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