The Decentralized Autonomous Organization (DAO), which manages the Terra ecosystem, has entered into a sponsorship agreement with the American professional baseball club Washington Nationals.
1/ After much anticipation, we’re excited to announce that the [REDACTED] American professional sports partner of the Terra Community Trust (TCT) is the Washington Nationals MLB franchise!
Read the official press release here ?https://t.co/hbmfQXOhEC
— Terra (UST) ? Powered by LUNA ? (@terra_money) February 9, 2022
The Terra Community Trust (TCT) has entered a 5-year, $38.15M partnership with the Washington Nationals MLB franchise.
The Terra brand will also be displayed in prominent positions around the park, including a 20 foot by 7-foot sign in left-field, 580 feet of LED Fascia Ribbon signage, digital out-of-town scoreboard signage, digital out-of-home network boards, and a flexible in-park television network.
The recreation area for VIP fans at the arena will be renamed Terra Club as part of the agreement. According to a press release, these fans include companies with a total capitalization above $1 trillion.
“These fans represent a new market for Terra both on the individual and institutional level.”
The partnership aims to increase awareness of the Terra brand and seeks to enhance the use of Terra UST stable coin by integrating UST as a payment option at Nationals Park from next season.
Recall that in 2021 in the US, the FTX crypto derivatives exchange bought the naming rights of the home arena of the Miami Heat NBA club for $90 million until 2040.
Also, the Crypto.com cryptocurrency platform signed an agreement to rename the Staples Center, home of the Clippers and Lakers NBA teams, to the Crypto.com Arena. The amount of the deal concluded for 20 years was $700 million.
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