Steven Cooper’s Bigger Entertainment Ends Shiba Inu (SHIB) Burn Program.
Steven Cooper, a popular Shiba Inu (SHIB) enthusiast and owner of American music label Bigger Entertainment, has announced that his company has completely left the dog-themed cryptocurrency project.
Cooper Completely Abandons Shiba Inu
Cooper announced on April 1, 2022, that the company has decided to end the Shiba Inu burn campaign that was launched last year.
“Due to recent developments, we’ve decided to end our SHIB burning campaign. We’ve exited our holdings and will be removing related assets. We’ll burn pending burns tonight. We’re content knowing we inspired many burning initiatives that will live on. Thank you to the community. (Not April Fools),” Cooper noted in his tweet on “April Fool’s day.”
He says he did the right thing:
I know we did the right thing. Always choose peace of mind. Moving on… 😊
— Steven Cooper (@iamstevencooper) April 3, 2022
Meanwhile, before making the announcement, Cooper had already deleted every tweet related to Shiba Inu on both his personal account and the SHIB burn handle.
Moments after making the unfortunate announcement that dealt a huge blow to the Shiba Inu community, Cooper also went ahead to delete the announcement, leaving no trace of SHIB.
At press time, it is not clear why Cooper and his company decided to exit the Shiba Inu token burn program, an initiative designed to ultimately reduce the one quadrillion SHIB total supply to push the price of one unit of one the cryptocurrency to $0.01.
Bigger Entertainment Burn Program
Recall that Cooper is one of the pioneers in initiating Shiba Inu burns. At the initial stage of Cooper’s burn initiative, he introduced a music platform where people can purchase singles and albums, with a portion of the profit dedicated to buying SHIB, which will be sent to an inferno wallet.
The company’s SHIB burns later progressed into selling different merchandise like shirts and hoodies and a part of the profit was used to purchase Shiba Inu.
As part of efforts to support the ultimate reduction of the Bigger Entertainment SHIB burns, the Shiba Inu community patronized the merchandise offered by the company.
Unfortunately, after gaining huge popularity, Cooper and his company abandoned the Shiba Inu project and now focused on crypto.
Prior to now, the Bigger Entertainment website was flooded with SHIB burns, but at the moment, there is a new tagline on the platform that reads: “A Crypto Entertainment Company.”
All Shiba Inu-related content has been deleted from the website, with Cooper now focused on general crypto niches such as non-fungible tokens (NFTs), games, and crypto education.
The community says that everything Steven cooper did was aimed at filling his own pockets. Selling Bigger entertainment burn party cards for $6, burning only $1 out of six dollars received, while keeping the rest.
Reacting to the development, a Shiba Inu enthusiast with the username @Fabio_NYC_, tweeted:
“Not surprised this manipulator exited after gaining followers and making money off the shibarmy. Everything he did was aimed at filling his own pockets. Selling $6 cards and burning $1 worth. All these burning schemes are short-lived.”
Not Much Damage Done to SHIB
Meanwhile, the development did not do lots of damage to the value of the popular dog-themed cryptocurrency. According to data on Coingecko, Shiba Inu is down 3.52% in the last seven days. At press time, SHIB is trading around $0.00002674