The market today is not simple, it is obvious to everyone. Few people in the blockchain world have not been touched by the rapid decline in cryptocurrencies. Well, there are times like that, and high volatility is what got us here, isn’t it?
Nevertheless, here and now we have to find a way to stay afloat, not least in the digital marketing business. At a time when every penny counts, the failures of marketing campaigns don’t even hit the wallet anymore, but right in the heart. So how do you avoid critical marketing losses today? What channels remain relevant? What specific techniques should be considered when working with them?
For answers, we turned to Alexander Khrebtenko, marketing director at Flexe.io – Fintech marketing & PR agency, who kindly provided us with answers to our questions and also shared a few special tricks. We provide all the information below.
Alexander Khrebtenko, Flexe.io:
In our work, we mainly use the PPC (pay per click) model. This is a general name for the types of traffic, in which there are also different forms of payment, namely CPA (cost per action), CPM (cost per mile), and others. In particular, we mostly use CPC (cost per click) and CPA (cost per action).
We run ads through the following channels:
Let’s focus on the first five as the most relevant at the moment. However, before discussing the peculiarities of channels, it is worth bearing in mind that NONE of the campaigns will work properly if analytics are not connected and configured correctly. Since analytics is the base. Therefore, the order of the primary actions is as follows:
- Create a “thank you page” that users will see when they take targeted action on the site.
- Make sure cookies are saved when customers visit this page. Without them, no analytics will work.
- Install google analytics and google tag manager. In most cases, it is faster and better to use these services.
Thank you page – this is the page that will display the keynote that the ad group/keyword/creative/group of ads brought the targeted action. Again, without this analytics, you will spend money blindly.
Let’s move on to platforms. You probably guessed by now that no site likes crypto, and everything related to it. However, with the right approach, you can still get traffic from them. I recommend reading each site’s advertising policy before launching any crypto ads. It always changes, sometimes it becomes more loyal to crypto, and sometimes vice versa.
Running ads for crypto projects is possible, but very difficult. Recently, Google has blacklisted all keywords related to crypto. However, with the right account farming, proper work with proxy servers, and anti-detect browsers, you can achieve results and get traffic from google. The most traffic is given by the display network, but a search campaign can give more quality visitors. where the type of company depends on your product and your customer.
Twitter does not like crypto projects in advertising! It’s worth remembering this once and for all. If someone tells you that he managed to pass moderation on Twitter the first time, it means that he was lucky, and the moderators didn’t look after him. Believe me, sooner or later such an account will be banned. Twitter will not give you any license to run ads if you’re a small project, so you’ll have to get out of it. How exactly? Watch the content you post on your profile. This is the key that decides the fate of the advertising account.
Reddit doesn’t like crypto projects either! To successfully launch a crypto project advertisement, you need to make it so that advertising about your project is not like a crypto project. To do this, new sites are created, offers are changed, and accounts are farmed.
Very loyal service for crypto projects. a lot of potential audiences and a great opportunity to run ads on targeted topics where people are already discussing topics relevant to your product. Traffic is very cheap, but not always of high quality. We recommend optimizing traffic for at least 1-2 months then you can reach a satisfactory performance.
The most expensive service. The price per click can reach $20 depending on the trust in the advertising account. LinkedIn is famous for its lead forms, which, when properly linked to a CRM system, can produce effective results. Moderators do not like crypto projects, but if you do not look like a scam and do not offer the main offer of +120000% in 1 day, you will be fine.
We understand that this information is not enough to launch full-fledged marketing campaigns, however, if you already have the basic skills, then our short but important recommendations will greatly simplify your work, no doubt. We wish you success!