PIXXTASY is the brainchild of Zoltán Egri, a man who overcame a two-year drug addiction and has since become a serious anti-drug advocate. His dedication to the anti-drug cause, combined with cryptocurrency and blockchain technology, formed this project to help fund drug recovery programmes and NGOs through the sale of NFTs.
What is an NFT?
“A non-fungible token (NFT) is a financial security consisting of digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded. NFTs can be created by anybody, and require few or no coding skills to create. NFTs typically contain references to digital files such as photos, videos, and audio. Because NFTs are uniquely identifiable, they differ from cryptocurrencies which are fungible. The market value of an NFT is associated with the digital file it references.” -Source: Wikipedia
The creator of PIXXTASY has described how everything in his life has led up to creating the worlds first anti-drug NFT collection:
“As a brand manager, I have been working from home and the epidemic has given me time to observe what direction the world is heading towards; this direction is the NFT. Art has always provided me with a different perspective, I’ve created digital content and aim to continue making more. I’ve been through a lot, I was an employee, a manager, a 5-minute star, a lover, a cheater, a rich person, a drug addict and then I got clean. PIXXTASY was formed due to the combination of events from my life.” – Zoltán Egri (translated and adjusted for English)
PIXXTASY’s goal is to reach out to rehabilitation centres and NGOs that help drug addicts recover; previously these centres and NGOs have struggled to have a strong presence in online communities. Giving up drugs and opting for recovery is a difficult and lengthy process requiring a lot of support. Every step, every emotional outburst, every feeling and every moment, Zoltán Egri, the founder of PIXXTASY, has lived it.
“Pixel” and “Ecstasy” were the inspiration for PIXXTASY, combining the pixels that are used in all digital content and displays as well as the potential euphoria that drug users end up craving. PIXXTASY was made to send a message, to teach and to help drug users.
One of PIXXTASY’s targets is to make drug use unappealing to young people, like smoking and other life-destroying habits and highlighting the possible consequences of substance use.
PIXXTASY has two main taglines: “DON’T USE. JUST OWN IT.” And “BE A HEALER”, advocating against drug use as well as helping others to quit.
The modernization of methods for socializing has allowed for a shift from real life physical socializing to digital socializing, giving way to positive and negative aspects, like a black market for goods such as drugs that people can purchase anonymously.
More and more younger people are earning their own money and not relying on their parents or others, these young people are at risk because they can be inexperienced, naïve, curious and influential, making them an easy target for drug use. The gap between the younger generation and drug recovery needs to be modernized to be able to help as many people as possible.
PIXXTASY’s goal is to prevent drug use and encourage drug users to quit and recover, reaching out to young people with modern and popular methods, such as cryptocurrency and NFTs. PIXXTASY’s NFT collection will drop in small quantities (333+33+33 NFTS in different drops) with NFTs feeling premium and high quality. People interested in purchasing PIXXTASY NFTs can sign up to the whitelist and have a chance of being selected and allowed to purchase one. The NFTs are limited edition and hand drawn by a professional artist, making them more desirable than mass produced NFTs.
The funds earned through NFT sales will help charities dealing with anti-drug campaigns and drug recovery programmes to run and reach more people. PIXXTASY will support the work of 11 non-profit organizations and rehabilitation centers globally using $1,000,000 of the project’s proceeds. The donation fund would be donated based on the frequency of NFT sales and a random lottery of donors will be held to determine which organization receives the money.
Beerseewalk aka BSW is a popular Hungarian hip hop group that have been making music for over 12 years. They have partnered with PIXXTASY to promote the project and support it, working to bring together crypto, music, NFTs and PIXXTASY’s anti- drug goal.
KingIT Solutions’ goal is to support small and medium-sized enterprises (SMEs or SMBs). KingIT Solutions primarily designs and creates Mobile and Web Applications, websites and web shops, while also helping with Digital Marketing and Content Production.
The graphics are embedded onto the webpage with integrated interactive functions, enabling the user to scroll with seamless transitions further on into the website, changing the FOV (field of view) as well, making use of AR (augmented reality) effects.
Each piece of 3D pixel art displayed in the page was hand drawn by a pixel artist, meaning each piece is unique and not taken from another source or generated automatically from other images.
The artwork is designed to look like current pop culture icons, such as Hello Kitty, Bitcoin, Star Wars and many others, which is also the basis for PIXXTASY’s NFTs; relatable yet unique. The other reason for these designs is that real drugs are often shaped into pop culture icons, this allows PIXXTASY to raise more awareness of what illegal drugs can look like and their associated dangers due to unknown contents.
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