American coffeehouse firm Starbucks teams up with blockchain solution Polygon to make its Web3 program, “Starbucks Odyssey” a reality.
The blockchain industry is fast creeping into the daily life of the average individual as the adoption rate sees a massive surge. Institutions, having noticed the use cases of blockchain and Web3, are showing increasing interest in the sphere. American coffeehouse company Starbucks is the latest in line to jump on the train.
Starbucks’ Web3 adoption is made possible by partnering with Ethereum blockchain scaling platform Polygon. Polygon disclosed the news in a recent tweet Monday and in an official blog post. “Guess what’s brewing today? Starbucks unveils Starbucks Odyssey on Polygon!” the official Polygon Twitter handle revealed.
Guess what’s brewing today? ☕️@Starbucks unveils Starbucks Odyssey #onPolygon!
A unique experience that enables you to earn and buy digital collectible stamps and unlock new, coveted coffee experiences. ?
Read more ?? https://t.co/U8nKjUb8sY pic.twitter.com/nvJ37y9s0a
— Polygon – MATIC ? (@0xPolygon) September 12, 2022
According to the tweet, Polygon noted that the Odyssey initiative would allow users to earn digital collectibles as rewards. Additionally, users looking to purchase these digital collectibles would have the opportunity to do so as well.
The official blog post on Polygon gave more insight into the nascent initiative from Starbucks. Per the post, the Starbucks Odyssey initiative will bring a more exciting experience to the already established Starbucks Rewards loyalty program.
Through Odyssey, loyalty program members can purchase and earn digital collectibles as NFTs. Besides the members of the Starbucks loyalty program, Starbucks employees in the United States will be granted the same opportunity.
As a consequence of the partnership, the program will be powered by Polygon. Polygon noted that interested parties are welcome to join the waitlist starting today, as the invitation will kick off sometime this year.
“Building Starbucks Odyssey using technology that aligns with our sustainability aspirations and commitments is a top priority,” said Ryan Butz, Vice President of Loyalty, Strategy & Marketing at Starbucks.
“We took a very thoughtful and thorough approach when evaluating which blockchain to utilize. Polygon’s fast, low-cost, and carbon-neutral network is the perfect foundation for our first digital community,” Butz added.
Furthermore, speaking on the development, Sandeep Nailwal, Co-founder of Polygon, highlighted Polygon and Starbucks’ shared interests as a primary reason for the coffeehouse company’s choice of blockchain firm choice. “…both companies place tremendous importance on diversity, accessibility, and sustainability,” said Nailwal.
Launched in 2017, Polygon is a layer-2 solution built on the Ethereum blockchain. Polygon seeks to assist Ethereum with its demands in terms of scalability. Since its inception, the blockchain solution has grown massively to position itself as the go-to option for institutional blockchain adoption.
Last month, The Crypto Basic reported the Partisia Blockchain Foundation’s partnership with Polygon. The foundation noted that its Mainnet V3 had been successfully integrated into Polygon.
Disclaimer: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic’s opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
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