Roberts taps Ripple’s ODL as its key to sustainable success.
In a recent newsletter, Fortune Crypto Editor Jeff John Roberts asserted that Ripple has finally found a long-term value proposition for the company and XRP, the native token of the XRP Ledger.
In the newsletter titled “Ripple and XRP may finally be for real,” Roberts reveals that he has always been skeptical of the value proposition of the cryptocurrency until he met with Ripple President Monica Long this week. Notably, the “Kings of Crypto: Coinbase and the Next Generation Finance” author now believes Ripple and XRP have found their niche with Ripple’s On-Demand Liquidity (ODL) product.
As highlighted by Roberts and previously reported by The Crypto Basic, the ODL product has grown rapidly in the last two years from just three countries in 2020 to 40 payout markets today, representing nearly 90% of the foreign exchange market. Roberts disclosed that Long explained that Ripple achieved this growth by focusing on partnerships with small and medium-sized banks that appreciated the lower transaction costs.
For context, Ripple’s ODL utilizes XRP as a bridge currency to allow for near-instant cross-border payments at low cost. Consequently, the author expressed the belief that with this model, the company may be positioned to succeed regardless of the outcome of its legal battle with the United States Securities and Exchange Commission (SEC).
“All of this is to say that Ripple, more than ever before, has figured out a long-term value proposition for both the company and XRP—and that it may be poised to succeed regardless of how its big court case turns out,” Roberts surmised.
Recall that the blockchain payments company remains locked in a legal battle with the SEC that has spanned over two years. The SEC claims that Ripple’s sales of XRP to fund its business violate securities law, arguing that XRP is an unregistered security.
As reported by The Crypto Basic yesterday, Long recently expressed that she is confident of a positive outcome in the case. Pundits have predicted that a ruling could come between now and the middle of April.