New Partnership Exposes Floki Inu to Over 600 Million Asians

Floki Inu (FLOKI) is registering another major partnership.

Floki, the burgeoning multi-chain crypto project, has partnered strategically with Badminton Asia for the upcoming 2023 Badminton Asia Championships. Badminton Asia, the official regulatory authority for badminton in the Asian continent, will provide a powerful platform for Floki Inu’s expansion plans. 

Announced through a press release and shared on Twitter, this move is a pivotal aspect of Floki’s overarching strategy to enhance brand awareness and gain greater market visibility in Asia.

FLOKI PARTNERS WITH BADMINTON ASIA TO TARGET 600 MILLION+ PEOPLE#Floki has formed a strategic partnership with Badminton Asia for the 2023 Badminton Asia Championships.

This partnership is expected to introduce $FLOKI to over 600 million households, particularly in Asia. pic.twitter.com/n3Ku018bMF

— FLOKI (@RealFlokiInu) April 14, 2023

As noted in the press release, the collaboration is expected to reach more than 600 million households in the region. The Badminton Asia Championships will be broadcast to 678 million households, including over 250 million in Hong Kong and China.

The timing of the partnership is particularly significant given that Asia is forecasted to be the next primary growth market in the crypto industry. Hong Kong, in particular, has emerged as a hub for crypto players thanks to its recent regulatory support for the crypto industry.

The 2023 Badminton Asia Championships will occur from April 25 to April 30, 2023, at the Sheikh Rashid Bin Hamdan Indoor Hall in Dubai. Floki will receive exclusive sponsorship rights as the “Official Powered By Sponsor” for the event and category exclusivity, along with a prominent presence in all marketing and promotional materials.

The Floki brand will also receive visibility on the court, boards, and direct TV viewing during the event, along with a dedicated presence on the press conference background, all marketing collateral, promotional events, VIP lounge, and other areas. In addition, Floki will have representatives present at five prize distribution ceremonies and will be featured on the event runner-up podium.

Floki Continues to Push Brand Awareness 

This new partnership is part of Floki’s ongoing efforts to increase brand awareness through collaborations, a strategy it has pursued since 2021. Earlier this year, the rapidly expanding project partnered with DEXTools, a major token data analytics platform, to expose the Floki brand to DEXTools’ vast user base of over 140 million individuals.

Notably, in December 2021, Floki formed separate partnerships with four different football clubs in an elaborate attempt to bring brand awareness to millions of users across several countries. These clubs include Bayer Leverkusen, a German football club; Spartak Moscow, Russia’s most popular football club; Twente, a Dutch football club; and Fenerbahçe, a renowned Turkish club.

These efforts continue to pay off, as the project’s utility token has garnered significant interest from exchanges, securing multiple listings from different platforms, including Crypto.com, HitBTC, BigONE, and CoinBX. Floki also secured a top 10 position among Lunar Crush’s top assets by social activity.