Bitcoin is set to see a new wave of adoption, according to Bitwise CEO Hunter Horsley.
“2025 is the year Bitcoin enters the mainstream,” he asserted in an X post on Monday, February 17. The statement came in response to JPMorgan’s most recent quarterly ETF report, which made an honorable mention of Bitcoin.
In the emerging trends section of its report, JPMorgan highlighted Bitcoin’s price growth relative to the boom of digital asset exchange-traded funds in 2024. The report noted 2.5 times more digital asset ETFs were launched in 2024 than in 2023. It also pointed out that flows into these funds saw a 35-fold increase in 2024.
The Bitcoin mention in the report is important as the bank is trusted by over 80 million customers and 6 million businesses. Anticipating similar moves from other leading banks, Bitwise’s Horsley asserted that these institutions would provide a significant catalyst for the space.
The current status quo represents a significant shift from Bitcoin’s origins, where it was almost solely associated with crime and only saw interest from libertarians, who themselves were largely anti-establishment.
In a separate X post, Horsley asserted that the shift from a niche asset to the mainstream was “a great thing” for those concerned about the adoption of sound money.
Meanwhile, participation from banks is not the only catalyst Horsley sees driving this mainstream shift. In another recent X post, the Bitwise CEO highlighted other factors like corporate acquisition, national adoption, and regulatory clarity as added catalysts.
Horsley’s recent posts align with Bitwise’s significantly bullish outlook for Bitcoin and the broader digital asset market in 2025. For example, the firm has tipped the leading digital asset to hit the $200,000 price point this year. The prediction represents an over 109% increase from the current price of $95,500.
Bitwise stands to gain from Bitcoin’s success as it is one of 11 BTC ETF issuers in the U.S. Its BTC ETF currently boasts $4 billion in assets under management.
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