Tim Kotzman, host of The Bitcoin Treasuries Podcast, recently shared an unexpected observation that the media won’t stop asking about XRP.
This came during a recent interview with Ben Werkman, CIO at Swan Bitcoin. Despite his Bitcoin-first stance, Kotzman noted that conversations with journalists and financial media consistently veer toward the XRP token.
“On the media side, it has to be controversial. They’re always interrupting, they’re always asking about XRP,” Kotzman said.
This recurring media interest suggests that XRP is a digital asset commanding growing attention across financial sectors.
Mainstream Media Shifting Focus Toward XRP
While Bitcoin often dominates headlines, XRP continues to make its way into the spotlight. Media outlets, even when hosting staunch Bitcoin supporters, are increasingly seeing mentions of XRP cropping up. Its role in global finance raises questions, prompts opinions, and sparks discussions about its long-term potential.
For instance, media personality and DDTG Global founder Dave Portnoy shared at CoinDesk’s 2025 Consensus conference his bullish stance on XRP. He compared its potential to Bitcoin’s early days and remarked that he sees XRP potentially becoming the next Bitcoin. Hence, he maintains exposure to XRP alongside his Bitcoin portfolio and others.
Separately, Bitcoin advocate Ian Carroll, host of The Carroll Show, shared at the Bitcoin 2025 conference that he’s learning about XRP. He admitted he hasn’t done deep research on XRP’s use cases or technology, but he’s gradually gaining knowledge about XRP.
On FOX Business News months ago, portfolio manager Adam Johnson discussed how using cryptocurrency as a bridge currency could cut capital requirements for cross-border transfers in half, highlighting XRP’s potential role.
Johnson noted the financial industry hasn’t fully embraced this yet but expects adoption soon. The XRP community, including expert Linda Jones, reacted enthusiastically, celebrating the recognition.
Essentially, these remarks confirm that media interactions frequently turn to XRP, despite their Bitcoin-centered focus. This trend reflects a broader curiosity from traditional finance players and journalists, many of whom are now taking XRP more seriously.
Beyond Media Buzz
Meanwhile, beyond media buzz, XRP is seeing real interest from Wall Street. Trillion-dollar asset manager Franklin Templeton plans to offer shares of XRP spot ETFs by the end of this year, pending approval from the SEC.
Multi-billion-dollar asset managers like Grayscale and Bitwise are pursuing similar initiatives. At the same time, multiple ETFs for XRP futures are live, with more set to launch this month.
Teucrium CEO Sal Gilbertie explained in a Bloomberg interview that the company launched a 2X Leveraged XRP ETF due to a strong belief in XRP’s real-world utility and solid development team.
Teucrium has filed for an inverse product, signaling continued confidence in XRP’s growth potential. According to the CEO, the company does not launch funds unless it truly believes in the asset and just needs to expand.
Aside from the ETF front, XRP is also seeing surging demand from firms seeking to hold the coin on their balance sheets. At least eight firms have announced plans for such acquisitions, disclosing purchases up to $1 billion to fund XRP treasuries. These moves confirm increased interest and demand for XRP.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
