Trump Media and Technology Group (TMTG) announced that Bitcoin and related assets now make up about two-thirds of its $3 billion in liquid holdings.
Trump Media Acquires $2B Worth of Bitcoin
The company, which operates Truth Social, Truth+, and the financial brand Truth.Fi, revealed this in a recent press release, in which it confirmed it has acquired around $2 billion worth of Bitcoin and Bitcoin-related securities as part of its long-term crypto strategy.
In addition to the $2 billion stake, Trump Media also set aside $300 million for an options-based plan to acquire even more Bitcoin-related assets.
The firm aims to turn those options into actual Bitcoin when the market conditions are right. Moreover, it also plans to use its crypto holdings to support its revenue goals and explore acquisitions of other digital assets.
CEO Devin Nunes said the company is following its crypto strategy closely. He explained that Bitcoin gives Trump Media more control over its finances, helps guard against potential issues with traditional banks, and will eventually connect with a utility token the company plans to launch across its platforms.
Initial Plans to Set up a Bitcoin Treasury
This move builds on a plan Trump Media first laid out in May 2025. Specifically, on May 27, the company announced it would raise $2.5 billion to build a Bitcoin treasury.
The plan included selling $1.5 billion in company stock and issuing $1 billion in convertible bonds. At the time, Nunes called Bitcoin a major financial tool for freedom and said it would help power features like subscription payments and future token use.
Trump Media brought in Anchorage Digital and Crypto.com to handle the security and storage of its Bitcoin, showing its commitment to managing the assets through trusted partners.
In June and July 2025, the company pushed deeper into the crypto space by filing for several crypto-focused exchange-traded funds (ETFs) with the SEC. One of the proposed funds would include 75% Bitcoin and 25% Ether, with plans to list on the NYSE Arca and custody managed by Crypto.com.
Another fund, the Truth Social Crypto Blue Chip ETF, would hold a mix of top digital assets: 70% Bitcoin, 15% Ether, 8% Solana, 5% Cronos, and 2% XRP. Trump Media expects these ETFs to launch later in 2025, depending on regulatory approval.
Growing List of Bitcoin Treasury Firms
Notably, the company has confirmed it would keep buying Bitcoin using both equity and debt, following the approach that MicroStrategy first popularized.
Trump Media joins a growing number of public companies that have moved into Bitcoin this year. For instance, the Smarter Web bought 196 BTC in June, while GameStop entered the market in May with a $500 million Bitcoin purchase. Moreover, the Blockchain Group also picked up 75 BTC in June.
Interestingly, data from Bitcoin Treasuries shows that 155 publicly traded companies now hold Bitcoin, with their combined holdings reaching 868,709 BTC. Trump Media’s $2 billion investment places it among the top corporate Bitcoin holders.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
