Two publicly listed companies, Mexico’s Grupo Murano and U.S.-based Volcon, Inc., have disclosed substantial plans to incorporate Bitcoin into their financial operations.
This move reflects a broader trend of corporate interest in digital assets amid evolving regulatory frameworks.
Grupo Murano’s Bitcoin Treasury Strategy
Grupo Murano, a real estate firm that manages hotel and mixed-use developments in cities such as Cancun and Mexico City, plans to build a $10 billion Bitcoin treasury within five years. The initiative begins with an initial investment of approximately $1 billion.
CEO Elías Sacal stated that the company will fund the acquisition by refinancing existing assets and executing sale-leaseback transactions, allowing it to continue operating those properties.
The company also plans to introduce Bitcoin ATMs and enable BTC payments in its hotels, which include brands like Hyatt and Mondrian.
Sacal emphasized Bitcoin’s potential for higher returns compared to traditional real estate, predicting a 300% price increase over five years.
Grupo Murano expects to allocate between 70% and 80% of its assets to Bitcoin. The remaining portion will be directed toward high-margin real estate projects.
According to the company, this dual strategy aims to optimize capital efficiency and manage financial risks in a high-interest-rate environment.
Volcon’s $500 Million Crypto Funding
Meanwhile, Nasdaq-listed Volcon, an electric powersports manufacturer, has also embraced Bitcoin with a transformative $500 million private funding round.
The company earmarked over 95% of this new capital for Bitcoin purchases. This positions it as one of the most aggressive adopters of a crypto treasury strategy in recent times.
The placement attracted participation from crypto-focused investment firms, including Pantera Capital, FalconX, Borderless, and Relayer Capital. It also drew interest from traditional financial investors and members of Volcon’s executive team.
As of now, Volcon holds more than 280 BTC on its books. This figure includes over 235 BTC accepted directly as a substitute for cash investments.
To facilitate its digital asset strategy, the company has signed a strategic partnership with Gemini, a digital asset platform founded by the Winklevoss twins.
Looking ahead, Volcon plans to rebrand as Empery Digital, Inc., with its electric mobility division adopting the name Empery Mobility. The company’s ticker symbol will also be updated to EMPD.
Evolving US Crypto Regulations
These strategic moves come amid notable shifts in U.S. crypto policy. On Friday, President Trump signed legislation establishing a regulatory framework for stablecoins. This marks the first time digital asset regulations have been codified into U.S. law. A broader crypto market structure bill is also expected to move forward later this year.
While not industry leaders in Bitcoin adoption, both Grupo Murano and Volcon represent recent examples of companies adjusting their treasury strategies in response to digital asset opportunities and evolving regulations.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
