Franklin Templeton, one of the world’s largest investment managers with $1.6 trillion in assets, has entered a new partnership with crypto exchange Binance.
Together, the two firms plan to launch digital asset products that combine traditional finance with the strengths of blockchain technology, according to a recent press release from Franklin Templeton.
Details of the Binance and Franklin Templeton Partnership
The collaboration will take advantage of Franklin Templeton‘s experience in tokenizing securities and Binance’s global trading network. Both firms will design investment products that improve transparency, speed up settlement, and open access to a wider group of investors.
Today, Franklin Templeton announced a wide-ranging partnership with @binance.
Learn more: https://t.co/2m0VrXSt9p pic.twitter.com/pc1p4rt57c
— Franklin Templeton Digital Assets (@FTDA_US) September 10, 2025
Notably, leaders from both companies explained why the partnership matters. For instance, Sandy Kaul, Franklin Templeton’s Head of Innovation, said the firm sees blockchain as a way to improve financial systems rather than replace them. She mentioned the opportunity to use tokenization to expand access to the firm’s technology platforms.
Meanwhile, Roger Bayston, who oversees Franklin Templeton’s digital assets division, pointed out that more investors want reliable exposure to crypto markets, and the partnership with Binance will help deliver products that meet the standards of global capital markets.
Also speaking on the partnership, Catherine Chen, Head of VIP and Institutional Business at Binance, noted that the exchange has a history of bringing first-in-crypto solutions to market and described the collaboration as another step toward connecting digital assets with traditional finance.
Importantly, the press release confirmed that the companies plan to share details on specific product launches later this year.
Franklin Templeton Pushing Deeper Into Crypto
This move continues Franklin Templeton’s expansion into crypto. The firm first stepped in back in August 2021 when it launched the OnChain U.S. Government Money Fund, the first tokenized money market fund on a blockchain.
In October 2023, it filed for a spot Bitcoin ETF and won approval in January 2024 alongside other asset managers like BlackRock, later launching the Franklin Bitcoin ETF. By mid-2024, Franklin Templeton also rolled out a spot Ether ETF.
Notably, the firm pushed further in August 2024 by filing for a crypto index ETF, which received SEC approval in February 2025 and officially launched that same month. Earlier this year, it partnered with VeChain to tokenize payments.
A Trend Among Mainstream Financial Firms
Franklin Templeton’s latest step is part of a bigger trend of mainstream financial institutions getting more involved in crypto this year. In Europe, Boerse Stuttgart joined forces with DekaBank to bring regulated crypto trading to institutional investors.
Meanwhile, in the U.S., Fidelity started work on a tokenized money market fund on Ethereum. Further, CME Group teamed up with Google Cloud to test tokenization services for improving capital market efficiency. Binance also launched “Fund Accounts” to make its platform more appealing to institutional asset managers.
Moreover, major banks are also moving in. Specifically, in July this year, JPMorgan formed a partnership with Coinbase to link users’ crypto wallets with their bank accounts. The bank has also adjusted its lending policies to accept Bitcoin ETF shares as collateral.
Also, Goldman Sachs and BNY Mellon partnered to tokenize the multi-trillion-dollar money market fund industry, with BlackRock and Fidelity also taking part.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
