Bloomberg financial analyst Isabelle Lee revealed that Vanguard is considering adding crypto-related products, specifically Bitcoin ETFs, to its platform.
She noted that the firm is currently evaluating the potential of offering such investment options and is discussing it with clients.
Vanguard Considering Offering Bitcoin ETFs Amid Soaring Demand
The shift comes as competitors, such as BlackRock, continue to see strong demand for Bitcoin ETFs. Isabelle emphasized the impressive success of Bitcoin ETFs, noting that they have collectively accumulated $142 billion in assets under management (AUM).
Of this amount, $80 billion belongs to BlackRock’s iShares Bitcoin ETF (IBIT), Vanguard’s biggest competitor. Data from Farside shows that these products have attracted inflows of about $57.73 billion since going live in January 2024.
Given the overwhelming demand for Bitcoin ETFs, the financial analyst said it would be a massive mistake if Vanguard “closes its door to that kind of money.”
JUST IN: Bloomberg says Vanguard is considering offering Bitcoin products to its clients. pic.twitter.com/Lu6i1Qy4fs
— Bitcoin Archive (@BTC_Archive) October 1, 2025
Shifting Stance on Crypto
News of Vanguard’s potential entry into the Bitcoin ETF market surfaced last week. The Crypto Basic reported that the $11 trillion asset manager was considering granting its brokerage clients access to Bitcoin and other crypto-related ETFs.
Unlike rival firms that have launched their own products, Vanguard is not expected to roll out a proprietary crypto ETF. Instead, the firm would give its clients the option to invest in third-party funds directly through its platform.
Until now, Vanguard has maintained a strict stance against Bitcoin, effectively barring its 50 million users from accessing crypto investment products. However, following the arrival of Salim Ramji as Vanguard’s CEO last year, rumors suggested that the company might open its doors to cryptocurrencies.
Isabelle emphasized that Ramji has expressed openness to crypto and even played a major role in the launch of BlackRock’s iShares Bitcoin ETF. According to insiders, his leadership could push the firm toward greater flexibility on digital assets.
However, the financial analyst stressed that Vanguard has not officially confirmed plans to offer crypto-related products, including an ETF focused on Bitcoin.
In the meantime, a Bloomberg analyst cautioned that Vanguard’s openness to crypto could backfire if asset prices experience a sharp downturn, potentially prompting critics to question why the firm embraced the move in the first place.
However, Isabelle countered the view, noting that people should be given the freedom to choose what to invest in.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
