Samsung has teamed up with Coinbase to bring crypto directly to the fingertips of more than 75 million Galaxy device owners in the U.S.
This partnership seeks to simplify the process of crypto adoption. Specifically, it enables users to explore and manage crypto assets seamlessly via Samsung’s pre-existing ecosystem.
Exclusive Access to Coinbase One via Samsung Wallet
Starting today, Samsung users in the United States will have exclusive access to Coinbase One directly through the Samsung Wallet app. For context, Coinbase One offers a suite of premium features, including zero trading fees, boosted staking rewards, priority support, and enhanced account protection for lost fund restoration.
These benefits are now available to users without needing to download a separate app or transfer funds across multiple platforms.
Meanwhile, to further enhance the user experience, the collaboration integrates Coinbase with Samsung Pay. As a result, Galaxy users will be able to make payments and purchases using their crypto holdings, directly linking their Coinbase accounts to Samsung’s payment platform.
This development puts crypto in the same place where users already store payment cards, IDs, and transit passes. In other words, it makes it more convenient than ever to use digital currencies in everyday transactions.
Global Expansion on the Horizon
While this initial rollout focuses on the U.S., both companies have expressed plans to expand the program globally over the coming months.
Coinbase aims to bring crypto to more than a billion people worldwide. Now, with Samsung’s immense global scale, this partnership positions them to make significant strides toward that goal.
“We’re pairing Samsung’s global reach with Coinbase’s trusted platform to bring the best for people to access crypto,” said Shan Aggarwal, Chief Business Officer at Coinbase.
Drew Blackard, Samsung’s Mobile Product VP, added:
“We’re continually working to find creative ways to enhance the experience with added functionality, and Coinbase is the ideal partner to help us do that.”
Ultimately, this partnership between Samsung and Coinbase makes it easier for people to use crypto by building it directly into their devices. It removes some of the challenges that have kept users away and could help bring crypto into everyday use as the program grows worldwide.