Bill Zanker, an entrepreneur and longtime Trump associate, is spearheading plans to raise at least $200 million for a new digital-asset treasury company.
The company, operating under Fight Fight Fight LLC, plans to buy and support the Trump meme coin, dubbed OFFICIAL TRUMP, which has lost much of its market value since its launch early this year.
According to a Bloomberg report, Zanker’s financing ambitions could reach as high as $1 billion. However, the plan is still in progress and not guaranteed to close.
This development follows a steep decline in the token’s price, from $75 in January to around $8 today, representing a decline of over 90%.
Past Setbacks and Rivalry with WLFI
Notably, the latest fundraising effort comes months after a failed attempt to launch a Trump-branded crypto wallet. The project reportedly collapsed due to internal disputes with World Liberty Financial (WLFI), another cryptocurrency startup associated with the Trump family.
At the same time, World Liberty Financial’s own token, WLFI, has surged in visibility, attracting backing from ALT5 Sigma, a digital-asset treasury company.
In September, ALT5 Sigma revealed that it holds about $1.3 billion worth of WLFI, reflecting growing investor confidence in the project. Meanwhile, Zanker’s Trump coin initiative continues to struggle to regain momentum.
Trump’s Visible Role in the Project
Donald Trump himself has publicly shown support for the meme coin initiative. For instance, in May 2025, Trump attended a private dinner with leading holders of his meme coin. The event followed a social media campaign run by Fight Fight Fight LLC, where investors competed for a chance to join the exclusive dinner.
A live scoreboard tracked top token holders and contributors, giving the event the feel of a public contest. Zanker and his team hoped the campaign would boost engagement and strengthen community loyalty around the token.
Although the event drew considerable attention, it had minimal impact on the coin’s market price. Consequently, the price continued to decline over the ensuing months.
Token Supply and Key Holders
According to blockchain analytics platform Messari, the Trump token remains tightly controlled. Only about 20% of the total supply is currently unlocked, resulting in a circulating market value of approximately $1.5 billion.
The remaining 80% of tokens are still locked and will be released gradually over time. Much of this locked portion is held by entities and investors linked to Trump.
The token’s total supply is capped at 1 billion, with 800 million tokens locked at launch. Among the most prominent holders is Justin Sun, the crypto entrepreneur and founder of Tron.
Sun, who is also an advisor to World Liberty Financial, attended Trump’s May dinner. At the event, he reportedly received a commemorative watch.
Trump Family Expands Crypto Footprint
Beyond the meme coin, the Trump family has been steadily expanding its presence in the digital-asset sector. Over the past year, ventures linked to Trump have emerged in Bitcoin mining, stablecoin development, and cryptocurrency-based ETFs.
Overall, these projects align with a broader trend of political figures exploring blockchain-related investments and fundraising opportunities.
While proponents argue that Trump’s endorsement lends credibility to the sector, critics warn of potential conflicts between politics and high-risk digital markets.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
