World Liberty Financial (WLFI) co-founder Eric Trump has unveiled plans to tokenize a portion of his family’s real estate empire.
In a preview clip from an upcoming CoinDesk interview, Trump said the initiative will begin with one specific building.
The move aims to allow ordinary investors to own fractional ownership of landmark properties through blockchain-based tokens. In turn, the model could challenge traditional real estate financing.
“If I want to build a hotel in Washington, D.C., Dubai, or New York, why should I have to depend on Deutsche Bank?” Trump said. “Why not go directly to the public instead?”
Fractional Ownership Through Digital Tokens
Under the proposed model, investors would be able to buy micro-shares of luxury developments such as Trump Tower. Each share would be represented by a digital token recorded on a blockchain ledger.
These tokens would reflect ownership, transaction history, and regulatory data. This approach, known as property tokenization, aims to make real estate investment more transparent and accessible. It could also reduce reliance on large institutional lenders.
World Liberty Financial’s Role and USD1 Stablecoin
The initiative will be integrated into the World Liberty Financial ecosystem, which operates a U.S. dollar-pegged stablecoin (USD1). According to Trump, WLFI provides the ideal infrastructure for merging traditional real estate with blockchain finance.
Earlier this month, WLFI CEO Zach Witkoff said the company is researching tokenization across multiple asset classes. Specifically, these include real estate, oil, and gas. Additionally, WLFI recently introduced a crypto debit card to broaden its offerings.
Trump Organization’s Expanding Digital Ambitions
Founded by Donald Trump and built over generations, the Trump Organization manages a vast portfolio of luxury developments worldwide. As of September 2025, Forbes valued the company’s real estate holdings at approximately $1.2 billion.
By connecting this portfolio to blockchain systems, Eric Trump aims to bridge traditional property markets with decentralized finance, creating new pathways for investment and liquidity.
Financial Momentum Behind WLFI
In recent months, World Liberty Financial has become one of the most prominent ventures associated with the Trump family.
The firm’s WLFI token debut earlier this year generated billions in paper wealth. Notably, President Donald Trump reported earnings exceeding $57 million from the platform, according to his latest financial disclosure.
Overall, the move toward tokenization highlights the family’s strategy to merge traditional real estate with blockchain finance. If successful, this could transform how large-scale projects are funded and owned in the future.
Although specific launch dates and project details remain undisclosed, Trump called the concept a “democratization of real estate ownership.”