The McRib is back on McDonald’s menu, and Bitcoin proponents believe it could lead to a BTC rebound, citing historical context.
Notably, Bitcoin Archive, a popular Bitcoin-focused account on X, called the public’s attention to the timing. The account noted that every time McDonald’s brings back the McRib, Bitcoin’s price tends to surge soon after.
The McRib is Back on McDonald’s Menu
For the uninitiated, the McRib is a limited-time sandwich made with a restructured boneless pork patty with a rib-like shape, covered in tangy BBQ sauce. Because McDonald’s only offers it occasionally, it has become a nostalgic favorite.
Guillaume Huin, McDonald’s Senior Marketing Director, confirmed on X that the McRib officially returns to most U.S. restaurants on Nov. 11.
He described it as McDonald’s “most-mentioned limited-time product” online, noting that it attracts more attention than some of the chain’s permanent menu items, especially on X.
Huin added that, independent of McDonald’s, the McRib has taken on a life of its own within trading and crypto circles. Many traders believe both Bitcoin and the S&P 500 tend to perform well when the sandwich makes its return, something they observed in 2017, 2020, and 2021.
Historical Data Shows Bitcoin Link to the McRib
Historical data reveals why investors have called attention to the timing. For context, the McRib reappeared in the U.S. on Nov. 2, 2017, Dec. 2, 2020, Nov. 1, 2021, and Dec. 3, 2024.
In 2017, Bitcoin traded at $6,745 when the sandwich returned and climbed to $19,666 by December. For 2020, the McRib came back when Bitcoin traded at $18,773, and the price later hit $64,895 by April 2022, a 245% rise.
Meanwhile, in 2021, it returned with Bitcoin at $61,000, and just nine days later, Bitcoin hit $69,000, a 13% increase and a new all-time high at the time.
The pattern appeared again in December 2024, when Bitcoin surged to $95,858 following the November 2024 U.S. elections. By October 2025, the coin reached an all-time high of $126,272, marking a 31% jump since that McRib cycle.
Now, Bitcoin trades around $104,345 after touching $107,000 earlier today, as it continues to battle the bears below $110,000. With the McRib’s return, some investors believe the stage could be set for another rebound.
Short-Term Caution
However, some analysts have advised short-term caution. For instance, Michaël van de Poppe, a market strategist, said Bitcoin’s latest pullback looks healthy after a resistance test.
Quite normal, #Bitcoin rejects at a crucial level before turning into up-only mode.
The big question is now;
– Will $BTC hold at $103K?
– Will $BTC hold at $100K and provide a double-bottom test?If neither are true, then we're looking at $90-93K for a potential test and then… pic.twitter.com/efap6klZ6B
— Michaël van de Poppe (@CryptoMichNL) November 11, 2025
He believes the next move depends on whether Bitcoin can hold support around $103,000 or $100,000. If it fails, he expects a deeper correction toward $90,000 to $93,000 before the next rally begins.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
