SHIB Ecosystem Project Says ‘Shiba Inu Has Completely Lost Its Way’

A Shiba Inu ecosystem project has criticized the @shibtoken X account after it recently promoted a separate token.

According to a post on X today, @shibtoken, widely regarded as the official Shiba Inu X account, amplified a November 2 tweet from Hachiko (HACHI), a Solana-based token. In that tweet, HACHI announced the launch of a new smart contract address, x95HN…bWKyp.

Through the promotion, the Shiba Inu account placed HACHI alongside SHIB by highlighting a visual similarity in their contract identifiers. Specifically, HACHI’s new contract begins with x95, while Shiba Inu’s contract address also starts with 0x95, a parallel that quickly drew attention. Additionally, the post featured an image of two dogs, Hachiko and Shiba Inu, further suggesting a relationship between the two tokens. 

$HACHI X95 🤝 $SHIB 0X95@HachikoS0L https://t.co/JC10SXUHIf pic.twitter.com/9RiYhIsuEy

— Shib (@Shibtoken) December 17, 2025

Ecosystem Project Criticizes @Shibtoken Recent Activity  

However, the promotion immediately triggered backlash from ecosystem participants. The Shiba Inu ecosystem project Oscar Token joined other community members in voicing their concerns.

In a tweet, the Oscar Token team expressed disappointment with the Shiba Inu account’s activity, suggesting that it no longer reflects the original values and focus of the SHIB ecosystem. 

“This isn’t Shib anymore; it’s completely lost its way,” Oscar wrote in reaction to the Shiba Inu promotion.

Not New 

Meanwhile, this is not the first time @Shibtoken has promoted tokens outside the official Shiba Inu ecosystem. In November 2024, the account teased a partnership with Shiro Neko, a cat-themed token, after the project burned more than 5 billion SHIB. By December 2024, @Shibtoken further promoted a dual-staking initiative from Shiro Neko that allows users to stake SHIRO in exchange for SHIB rewards.

As a result, many community members began to view Shiro Neko as an official Shiba Inu ecosystem project. However, the community fraud alert channel Susbarium pushed back against that narrative, stressing that it has no affiliation with Shiro Neko.

Moreover, Susbarium clarified that @Shibtoken is not the official X handle of the Shiba Inu ecosystem, urging users to avoid treating any promotion from the account as an official ecosystem endorsement. 

Too Late?

Despite repeated warnings, @shibtoken’s tweets continue to have a significant influence. Launched in February 2021, @shibtoken has positioned itself as the official X account for the Shiba Inu ecosystem, amassing a substantial following of 3.9 million users. 

The majority of its followers are active members of the Shiba Inu community. Initially, the account served as the primary source for ecosystem announcements, leading many to interpret its promotions as implicit endorsements.

Now, some are seeing it as a liability. Whenever the account promotes separate tokens, it often diverts attention from Shiba Inu, potentially weakening the community’s focus on the core asset. 

As a result, Oscar Token believes there is a need to save the account from consistently promoting other tokens.