They’re Not Doing All This for a $10 XRP, Pundit Says

While XRP struggles to regain the $2 leve amid market weakness, many commentators are looking beyond current prices. 

Confidence remains high within the XRP community that the current price does not reflect the scale of what is being built around the asset.

That optimism was echoed this week by XRPee, a widely followed XRP community figure. Taking to X, he remarked, “They’re not doing all this for a $10 XRP,” suggesting an outlook far beyond double digits.

Price Weakness Fails to Shake XRP Bulls

XRP is down 50% from its July peak of $3.66, a move that has frustrated many holders. However, several analysts argue that focusing only on price action ignores how much has changed around XRP in recent months.

Community figures like Alex Cobb have repeatedly said that XRP trading below $2 reflects market mispricing rather than weak fundamentals. To him, buying XRP under $2 “is basically stealing it,” highlighting a future with a much higher price.

One of the strongest arguments supporting this view is the performance of spot XRP ETFs. Since launching in mid-November, XRP ETFs have attracted over $1.16 billion in cumulative inflows, with about $500 million added in December alone. 

Despite XRP’s declining price, these ETFs have not recorded a single day of net outflows. Asset managers such as 21Shares, Bitwise, Grayscale, Franklin Templeton, and Canary Capital now collectively manage more than $1.27 billion in XRP assets.

Supporters believe this steady accumulation suggests institutions are positioning for a much larger long-term move, far beyond even a modest upside capped at $10.

Regulatory and Policy Developments Add Weight

Regulatory progress is another factor fueling bullish expectations. The long-anticipated CLARITY Act is set for markup in January 2026. Industry leaders see the bill as a potential turning point that could unlock deeper institutional participation in U.S. crypto markets.

Given XRP’s regulatory history and Ripple’s compliance-focused strategy, many believe XRP stands to benefit disproportionately once clearer rules are in place.

XRP Treasuries Strengthen the Long-Term Case

Beyond ETFs, institutional demand is expanding through XRP treasury strategies. Companies such as Wellgistics Health, Webus International, and VivoPower have announced plans to hold XRP as a long-term reserve asset.

Ripple has also participated in a joint initiative with Evernorth to build the largest XRP treasury project, involving up to $1 billion in long-term XRP holdings. Bulls argue that these developments signal confidence in XRP’s future role in global finance.

“Not Built for a $10 Outcome”

Essentially, XRPee’s statement echoes a widespread belief within the XRP Army: the scale of ETF launches, regulatory engagement, and institutional treasury adoption does not align with a modest long-term valuation.

While critics remain skeptical and warn of inflated price expectations, long-term holders argue that XRP’s current price of $1.85 remains far from where it will ultimately settle. Supporters believe the infrastructure being built around XRP points to ambitions well beyond a $10 price target.

For context, a $10 XRP price would give the token a market cap of $601 billion, which is more than five times its current size of $113 billion. Under this scenario, institutions holding 1 million XRP are looking at a $1 billion portfolio.