Michael Saylor has issued a fresh call to action to the public, saying: “Go Bitcoin today,” and adding that “the money won’t fix itself.”
Bitcoin is trading in the red at $67,800, with market sentiment sliding to an extremely low reading of 8. Meanwhile, the message reflects Saylor’s long-held belief that individuals and corporations must actively choose Bitcoin as a hedge against the steady erosion of fiat currencies.
In his view, waiting for traditional monetary systems to improve is not a strategy. Instead, he argues that financial sovereignty requires the deliberate adoption of Bitcoin.
Key Points
- Michael Saylor urges the public: “Go Bitcoin today — the money won’t fix itself.”
- Strategy holds 714,644 BTC, over 90% of January’s corporate Bitcoin purchases.
- At $67K, Strategy faces $5.9B unrealized losses but continues long-term buying.
- Saylor’s rule: buy Bitcoin, do not sell — focus on conviction, not short-term price.
Strategy’s Expanding Bitcoin Bet
Saylor’s conviction is backed by scale. His company, Strategy, holds 714,644 BTC as of today. It accumulated the stash at an average cost of $76,056 per coin and represents more than 90% of January’s corporate Bitcoin purchases, according to recent data.
Earlier this week, Strategy added another 1,142 BTC for approximately $90 million at an average price of $78,815. This brings total holdings to over $54 billion in Bitcoin, acquired over nearly six years of steady accumulation.
However, with Bitcoin trading below its average acquisition range, the company is once again facing scrutiny. At recent prices near $67,000, Strategy’s position reflected an estimated unrealized loss of $5.9 billion.
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Strategy Bitcoin Holdings
High-Conviction Treasury Strategy
Strategy now dominates corporate Bitcoin adoption. Public companies collectively hold roughly 1.13 million BTC, and Strategy accounts for nearly two-thirds of that total. In January alone, it represented over 97% of net new corporate Bitcoin additions.
Nearly 200 public companies hold Bitcoin, and a core group is buying at least 1 BTC daily. Meanwhile, most of the buying is concentrated among a few, led by Strategy.
The company has tied its accumulation plan to a long-term treasury framework. In its Q4 2025 disclosure, Strategy outlined a seven-year roadmap targeting significant growth in Bitcoin per share by 2032, with projections based on various yield assumptions.
Buy Bitcoin — and Do Not Sell
Saylor has repeatedly emphasized that the firm is not attempting to time the market. Instead, it follows a structured accumulation model, continuing to buy during downturns. In a separate post this month, he summarized his philosophy in two simple rules: buy Bitcoin and do not sell.
With Bitcoin around $67,000, Saylor believes investors should focus less on price and more on conviction and patience for long-term gains.