Global brand-intimacy research firm MBLM ranks Ripple as the fourth-strongest crypto brand by emotional connection, ahead of industry giants such as Bitcoin and Ethereum.
In its latest ranking, MBLM highlights Ripple’s strong standing in the sector, emphasizing the depth of users’ emotional connection to the brand compared to other established crypto entities.
Key Points
- MBLM’s latest crypto brand intimacy ranking places Ripple as the fourth strongest brand in the industry.
- Ripple ranks ahead of Bitcoin and Ethereum, which place sixth and tenth, respectively.
- Ripple’s strong performance reflects its success in positioning itself as a reliable, enterprise-focused blockchain payments company.
- The XRP Ledger (XRPL) also featured in the ranking, outperforming major industry players like Binance and Coinbase.
Ripple Ranks Ahead of Bitcoin and Ethereum in MBLM Crypto Ranking
In the overall ranking, Ripple sits in fourth place in MBLM’s crypto category, trailing only Solana, Polkadot, and Tether, with Solana leading the ranking. Notably, Ripple ranks above Bitcoin and Ethereum, which rank sixth and tenth, respectively.
Although those networks dominate in decentralization and market capitalization, Ripple outperforms them in brand trust, emotional loyalty, and perceived utility.
Other projects ranked below Ripple include Dogecoin, Cardano, Coinbase, Binance, and USD Coin. The ranking measures emotional connection rather than market cap, token price, or trading volume.
Rationale Behind Ripple’s High Ranking
The results reflect Ripple’s success in positioning itself as a reliable, enterprise-focused blockchain payments company. Ripple prioritizes real-world financial applications, particularly cross-border payments and banking infrastructure.
Moreover, the company has secured multiple licenses across key jurisdictions, including a recently obtained Electronic Money Institution (EMI) license in the U.K., which further strengthens user trust.
As a result, Ripple has built institutional confidence, enhanced its regulatory credibility, and cultivated long-term partnerships, all of which support its high brand intimacy score.
XRPL Secures 11th Position
While Ripple ranks as the fourth strongest crypto brand, the XRP Ledger (XRPL) follows closely in 11th place. Notably, the blockchain outperforms major industry players such as Binance, Coinbase, Chainalysis, and USDC, underscoring its growing relevance and emotional appeal.
Moreover, XRPL emerged as one of the strongest brands in an industry with an average Brand Intimacy Quotient of 15. Designed primarily for fast and efficient payments, XRPL, alongside its native token XRP, has cultivated one of the most passionate and emotionally invested communities in crypto.
This deep-rooted loyalty intensified during Ripple’s nearly five-year legal battle, a period that threatened the project’s survival but ultimately strengthened community solidarity and belief in its mission.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
