Mexican billionaire and Grupo Salinas chairman Ricardo Salinas Pliego has urged investors to approach Bitcoin the same way they approach real estate investments.
Speaking during a recent interview, Salinas encouraged investors to stop obsessing over Bitcoin’s short-term price fluctuations and instead view the asset through a long-term lens. According to him, investors should think of Bitcoin as a multi-decade store of value rather than a vehicle for short-term speculation.
Treat Bitcoin Like a Real Estate Investment
Salinas argued that whenever people receive fiat currency, they should consider converting a portion of it into Bitcoin instead of immediately spending it on consumer goods.
His investment philosophy centers on accumulation and patience. Illustrating his point, Salinas compared Bitcoin ownership to owning a home.
He noted that most homeowners do not wake up every morning to check the market value of their properties. Instead, they buy a house, maintain it, and allow its value to appreciate over time. Years later, many discover that their property has increased significantly in value.
Salinas believes investors should adopt the same mindset with Bitcoin. Once they acquire the asset, they should avoid becoming emotionally attached to daily price swings and instead remain focused on its long-term growth potential.
Bitcoin Decline Fuels Investor Anxiety
Salinas’ comments come at a time when many investors remain concerned about Bitcoin’s recent performance. Bitcoin has fallen 49.34% from its all-time high of $126,198 to $63,920 at press time. The asset is also down nearly 27% since last month when it traded at $82,000.Â
As a result, fear has intensified across the market, particularly among short-term holders who have become increasingly sensitive to price volatility. Market analyst Darkfost highlighted how renewed volatility triggered heavy selling activity on Binance.
According to his analysis, Bitcoin’s drop from $82,000 to around $60,000 prompted a strong emotional reaction among short-term holders. Their response led to a sharp increase in exchange inflows as many rushed to sell their holdings.
His accompanying data shows that investors transferred more than 80,000 BTC, valued at roughly $5 billion, to Binance within seven days in June. Nonetheless, the recent activity remains below February’s peak, when more than 100,000 BTC flowed into exchanges during another test of the $60,000 price level.
Darkfost emphasized that short-term holders are highly reactive to market swings and often make fear-driven decisions during periods of heightened uncertainty.Â
A Long-Term ApproachÂ
Against this backdrop, Salinas continues to advocate for a disciplined, long-term investment strategy. In his view, treating Bitcoin like a long-term asset can help investors resist the urge to react to every market movement.Â
Salinas has long been one of Bitcoin’s most vocal supporters. Over the years, he has repeatedly described Bitcoin as a superior store of value compared to fiat currencies. He has even stated that he once advised his wife to sell her house and buy Bitcoin instead.
Notably, Salinas backs his conviction with capital. According to him, Bitcoin now accounts for approximately 70% of his investment portfolio.Â
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