Vanguard, the world’s second-largest asset manager, is falling for the Bitcoin FOMO, as it reportedly explores offering crypto ETF services to its clients.
The top asset manager was initially adamant about offering crypto-linked ETFs to its clients. However, according to a recent report from Crypto In America, citing anonymous sources familiar with the issue, Vanguard might soon allow access to digital asset investment funds.
Vanguard Eyes Crypto ETFs Offering
Notably, prominent journalist Eleanoir Terret confirmed this development in a tweet today, citing a recent report. She noted that $9 trillion asset manager Vanguard is preparing to allow its US brokerage clients to buy and sell Bitcoin and crypto ETFs.
🚨SCOOP: Vanguard Eyes Crypto ETF Access for Brokerage Clients
The world’s second-largest asset manager, @vanguard, is preparing to allow access to crypto ETFs on its brokerage platform, according to a source familiar with the matter.https://t.co/MDOft0PLXN
— Eleanor Terrett (@EleanorTerrett) September 26, 2025
However, the report noted that Vanguard would not pursue this venture as other asset managers like BlackRock and Bitwise did. Rather, it would do so in a “very methodological” manner. Instead of establishing a crypto ETF, it would allow its clients access through third-party funds. The source confirmed that the choice of which fund Vanguard will select remains unclear.
The move follows a widespread Bitcoin adoption trend in the US, fueled by a friendly disposition from the current administration. Donald Trump’s pro-crypto stance, alongside SEC Chair Paul Atkins’ disposition, has paved the way for conducive regulation favoring the mainstream launch of the digital asset sector.
Bitcoin FOMO Catches Up with Vanguard
Bloomberg senior ETF analyst Eric Balchunas also reacted to the development, stating that Vanguard is finally looking to end its “bitcoin ETF ban” amid changing market dynamics. He disclosed he has also been hearing chatter of the development, insisting it was a smart move by the leading asset manager.
Balchunas also believes that the popularity of the Bitcoin and Ethereum spot ETFs contributed to this embrace. Notably, both products have been hugely successful since launch, attracting a net inflow of $57.23 billion and $13.37 billion, respectively.
Moreover, the current CEO of Vanguard, Salim Ramji, a former BlackRock executive, oversaw the launch of its Bitcoin spot ETF in January 2024. He was the global head of iShares at BlackRock before becoming Vanguard’s first external CEO in July 2024.
BlackRock launched the iShares Bitcoin Trust (IBIT) during his time at the firm, and the product has gone on to attract a cumulative net inflow of $60.86 billion in less than two years. Balchunas stated that Vanguard’s adoption of crypto ETFs under him was expected.
Meanwhile, he highlighted that this was good news for the Bitcoin enthusiasts, as it could potentially open a floodgate of new liquidity for the asset. According to him, Vanguard has 50 million investors and is the biggest fund company in the US by miles, meaning more reach for Bitcoin ETFs.
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