Jay Graber, a startup founder and cryptocurrency developer, will lead BlueSky, a Twitter-funded, decentralized social media platform.
Ms. Graber worked on Zcash, which was a cryptocurrency created and maintained by Electric Coin.
She shared the news via Twitter.
“I’m excited to announce that I’ll be leading bluesky, an initiative started by Twitter to decentralize social media.
Over the past year, I’ve been working closely with a group of thinkers and builders from the decentralized social ecosystem. We published an ecosystem review in January, and my next step will be hiring for the bluesky team.
I look forward to partnering closely with Twitter and other companies as we embark on this journey. It won’t happen overnight, but we’ll share our progress along the way.”
— Jay Graber (@arcalinea) August 16, 2021
In a December 2019 tweet, Mr. Dorsey stated that the goal of the project was to create a blockchain based decentralized social media platforms such as Twitter.
Back then in 2019, Mr Dorsey said:
“Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of Blockchain.
Why is this good for Twitter? It will allow us to access and contribute to a much larger corpus of public conversation, focus our efforts on building open recommendation algorithms which promote healthy conversation, and will force us to be far more innovative than in the past.
There are MANY challenges to make this work that Twitter would feel right becoming a client of this standard. Which is why the work must be done transparently in the open, not owned by any single private corporation, furthering the open & decentralized principles of the internet.”
According to Mr Dorsey, the project seeks to establish a standard protocol that could be used by platforms like Reddit, Twitter, and Facebook to allow users to view their posts through any interface created by developers using the same protocol.