US members of Congress have introduced a bill banning almost any type of Surveillance Advertising.
Surveillance advertising is a pernicious practice fueling disinformation, discrimination, voter suppression, and privacy abuses.
The model is broken, and it's time we ban it.
I introduced a bill to do just that with @CoryBooker, @janschakowsky. https://t.co/Up5CkwycYs
— Rep. Anna G. Eshoo (@RepAnnaEshoo) January 18, 2022
Congresswomen Anna G. Eshoo (D-California) and Jan Schakowsky (D-IL), and Senator Cory Booker (D-NJ) introduced the Banning Surveillance Advertising Act. This law would prevent ad networks and intermediaries from using personal data to target ads except for broad targeting of a prominent location, such as a municipality.
The bill also prohibits advertisers from targeting ads based on protected class information such as race, gender, religion, and personal data purchased from data brokers. The bill states that contextual advertising based on the content the user interacts with is allowed.
According to the congresswoman, Anna G. Eshoo Surveillance Advertising contributes to the spread of misinformation, discrimination, privacy violations, and many other types of harm.
“The ‘surveillance advertising’ business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting. This pernicious practice allows online platforms to chase user engagement at great cost to our society, and it fuels misinformation, discrimination, voter suppression, privacy abuses, and so many other harms. The surveillance advertising business model is broken,”
The Federal Trade Commission and state attorneys general will enforce the new rules. In the event of a breach, individual users will be able to sue platforms such as Facebook and Google for up to $5,000 in damages.
Recall that in November 2021, US congressmen submitted a bill regulating ads recommender algorithms. In April, Senator Ron Wyden proposed banning government agencies from buying Clearview AI data without a court order.
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