Bitcoin, Ethereum, And Dogecoin are still prevalent in the US.
Cryptocurrency platform Bakkt conducted a study on the involvement of women in the cryptocurrency industry; in the study, analysts found that ETH, BTC, and DOGE remain the most popular coins in the US.
The ‘Women & Crypto’ survey polled 1,012 people in the US, conducted in February. Five hundred four respondents reported that they own cryptocurrencies, while 84% were men. Women who have bought digital assets reported interest in the industry and intentions to continue investing in this area.
Coin purchasing data shows men have higher crypto engagement:
“Women and men own the same top 3 coins bitcoin, ether, and Dogecoin, but men are more likely to own a wider range of coins.”
The main reasons women give for refusing to invest in cryptocurrencies were a lack of knowledge about blockchain, a lack of understanding of the applicability of cryptocurrencies, and a shortage of extra funds for investment.
“Not understanding crypto remains a key barrier to women adopting crypto. Over 70% of Non-Crypto Owning Women rate their crypto knowledge as low or very low, compared to just 13% of Men Crypto Owners, and 22% of Women Crypto Owners.”
Interestingly, users often receive Bitcoin as part of loyalty programs.
“Respondents receive the Bitcoin as a gift, through loyalty programs. Such cases even exceed the popularity of traditional methods and provide an opportunity to join the cryptocurrency industry for everyone, regardless of income or gender,” said Nancy Gordon, director of loyalty programs at Bakkt.
Last year, a Pew Research Center survey showed that 86% of US adults “know something” about cryptocurrencies, and 16% of Americans invest in them.