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HomeCrypto NewsMarketMajor Italian Fashion Brand 'Off-White' Now Accepts Bitcoin, Ethereum And Ripple As Payments

Major Italian Fashion Brand ‘Off-White’ Now Accepts Bitcoin, Ethereum And Ripple As Payments


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You can buy fashion items using BTC, ETH XRP across several locations of a major Italian fashion company.

According to VougeBusiness, Bitcoin, Ethereum and Ripple users can now use their holdings to shop at Off-White, a contemporary luxury fashion label, across its Paris, London, and Milan stores, Vogue Business media outlet reports. 

Off-White customers can also pay for their favorite Off-White product instantly using other cryptocurrencies like Binance coin (BNB), tether (USDT), and USD Coin (USDC). 

“This is another important step in the growth of the brand that looks towards the future, including Web 3.0 technologies, understanding the needs and desires of its ever-evolving customer base,” the brand noted in a statement. 

Notably, there has continued to be a growing adoption of Ripple (XRP) payments across various brands in recent times, as interest in the nascent asset class surges globally. 

Notably, Off-White is well aware of the volatile nature of cryptocurrencies, which has the prospect of recording a massive decline in value if not closely monitored. 

To mitigate this risk, the Italian fashion label said it had adopted the LUNU POS, a payment terminal capable of sourcing the best fiat-to-crypto exchange rate at the time of the purchase. 

In addition, customers who purchased items using cryptocurrencies and wish to return them will get refunds in local currency. 

Per the report, the fashion brand’s mission has always been to continue in its founder’s legacy of youth culture and innovation. 

Based on its focus on supporting youth culture, Off-White created a TikTok account to stream its Autumn/Winter 2022 show to the younger generation using the social media platform. 

Furthermore, Off-White’s adoption of cryptocurrencies targets the younger generation, who are enthusiastic about the asset class and consider fashion as an investment opportunity. 

Cryptocurrencies have been widely adopted by millennials who believe it is a technology that better serves their needs compared to traditional payment methods. 

The massive interest in cryptocurrency has continued to prompt more businesses to adopt the nascent asset class. 

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Disclaimer: This content is informational and should not be considered financial advice. The views expressed in this article may include the author's personal opinions and do not reflect The Crypto Basic’s opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.



Albert Brown
Albert Brownhttps://thecryptobasic.com/
Albert Brown is a cryptocurrency investor and journalist who has been in the nascent space since 2017. His love and passion for technological innovations made him delve deeper into the world of blockchain and cryptocurrencies. As a journalist, Brown has written on several crypto-related topics that have been referenced by popular industry players like Tyler Winklevoss, Binance CZ, etc.

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