HomeLow-Cost Marketing Strategies to Get Your Crypto Startup off the Ground

Low-Cost Marketing Strategies to Get Your Crypto Startup off the Ground


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Despite all pessimistic predictions, cryptocurrency becomes more mainstream and doesn’t seem to be going anywhere anytime soon. No wonder, more and more crypto businesses and crypto projects emerge by the day in the hope of getting a piece of this lucrative pie. Still, with the growing competition and number of scam projects that undermine the reputation of crypto business as such, it gets tougher to stand out from the crowd, as well as attract investors, partners, and new customers. But if you put enough time, energy, and devotion in your new crypto venture and employ the right marketing strategies, the odds are good you’ll succeed in getting your crypto brand off the ground. Below are some great crypto marketing strategies you might want to consider for your future crypto venture’s success. And the best thing is that implementing these strategies doesn’t require any hefty investments.

Build a Loyal Community

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By the ‘right people’ we mean those individuals who will heed your call for action and engage with your crypto brand. Building your audience is a laborious and time-consuming process, which might require you to create a dedicated environment where you’ll be able to effectively communicate your messages. This also imposes considerable responsibilities on you as an entrepreneur and creative manager. You need to be available virtually at any time of day and ready to give your community a piece of advice, address your followers’ concerns, and show your care for them on a regular basis.

Create Press Releases

If you think that creating press releases is an outdated practice, think again. Though with the advent of sophisticated digital marketing techniques, new businesses tend to underestimate this classic technique, it doesn’t make it less effective today. Just like business proposals you can now easily create with VistaCreate, a press release can be a win-win solution for crypto projects looking to establish both their online presence and credibility. To issue a truly strong and effective press release, you need to come up with compelling pitches, which can be then presented to social media influencers, YouTubers, podcasters, and analysts that have already established their reputation in the crypto world.

Expand Your Network

Even if you have ten loyal supporters that believe in you and your crypto business, make sure to capitalize on that. Encourage your community to keep on talking about your project and attract more members to it. For this, you can either create a referral program that will incentivize those members that can help expand your network or simply ask them to do you this favor for free.

If you have a mentor who has more influence in the crypto industry, you should also encourage them to spread the word about your startup. Again, your mentors can do this out of generosity and sincere faith in your startup or in exchange for reward. But since we’re talking low-cost marketing strategies in this post, let’s hope you won’t need to spend a lot of your hard-earned dollars on promotional service. That said, you might consider organizing free token giveaways, also known as crypto airdrops, from time to time. This will undoubtedly go a long way towards creating a loyal community around your startup.

Tap into the Power of Social Media

Any modern startup is doomed to failure if it doesn’t try to generate some buzz on social media. Of course, you won’t be able to establish your social media presence overnight but at least you start moving in the right direction. Go small and set up a separate page for your business on the most popular social media platforms. Don’t limit your choice to such tried-and-tested options as Instagram, Facebook, and Twitter. Try and cash in on the potential of Reddit, Discord, and even TikTok to attract the right demographics. Make sure to share relevant posts, images, guides, and stories using all available channels to catch your audience up on what’s going on in the world of crypto business and what’s happening with your project.

These are only some ‘lightweight’ marketing tactics that will help you earn your place in the sun and reach a multitude of crypto holders. And, undoubtedly, you’ll manage to devise your own strategies and hit on more effective tactics as you go along. So, go on to promote your crypto project and don’t let temporary setbacks discourage you from making your brand viral!

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