The fast-growing crypto project Floki and its strategic partner, TokenFi, have joined forces with two legendary cricket teams in India for a promotional deal.
Floki proclaimed the alliance via its official Medium blog and its handle on the X platform.
Per the official statement, Floki and TokenFi, alongside the two Indian cricket teams, are collaborating in an ambitious marketing endeavor to target nearly one billion cricket enthusiasts globally.
The Floki and TokenFi Indian cricket team partners are the Manipal Tigers and the Bhilwara Kings.
In the statement, Floki mentioned that the partnership is part of an “aggressive marketing assault.” The objective is “to introduce the Floki and TokenFi brands to over 700 million cricket fans worldwide.”
FLOKI AND TOKENFI PARTNER WITH 2x LEGENDS LEAGUE CRICKET TEAMS TO TARGET OVER 700 MILLION PEOPLE#Floki and its sister token, @TokenFi, have formed a strategic marketing partnership with India's leading cricket teams: the Manipal Tigers and the Bhilwara Kings.
This partnership… pic.twitter.com/NdLTBUnP0M
— FLOKI (@RealFlokiInu) November 16, 2023
Floki and TokenFi Indian Cricket Teams Alliance
Furthermore, Floki mentioned that under the partnership, it will assume the role of the “back-of-shirt sponsor and the leading upper-arm sponsor” for the Manipal Tigers.
Simultaneously, TokenFi will hold the back-of-shirt sponsorship and take the lead as the upper-arm sponsor for the Bhilwara Kings.
Moreover, the official notice stated that Floki and TokenFi will have access to a suite of marketing rights. It spans from dynamic social media promotions to exclusive signed merchandise.
Additionally, the collaboration will ensure prominent visibility for Floki and TokenFi during numerous cricket matches in the imminent Legends League Cricket event. This event unfolds in India from November 18 to December 9, 2023.
Per the report, TokenFi will debut in the tournament’s opening match as the Bhilwara Kings go head-to-head with the India Capitals. Simultaneously, Floki will take the spotlight in the November 20 match, featuring the Manipal Tigers and the Gujarat Giants.
With 19 matches scheduled, Floki and TokenFi believe their brands are poised to enjoy extensive exposure to a global audience surpassing 700 million. Besides, Floki highlighted that Legends League Cricket commands an impressive average TV rating 300% higher than any other international T20 league.
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