China is currently one of the fastest growing markets for dairy products in the world. The Coronavirus epidemic has brought an unprecedented upsurge of “health first”, which is reflected in dairy products. Low-temperature milk, which focuses on the quality and stability of raw milk, has been favored by more consumers.
According to data from Tmall Mall, the sales volume of room temperature milk in 2020 has increased by 50%, while the sales volume of low-temperature milk has increased by up to 150%.
China’s dairy product consumer market may break the 550 billion Yuan mark ($850 million) in 2024. The deployment of low-temperature milk is undoubtedly the key to maintaining competitiveness for enterprises.
Vechain Blockchain technology can help companies seize opportunities from the following perspectives:
Full Cold Chain Logistics Management Capabilities
Vechain Blockchain can have strong applicability in the fresh product supply chain scenario, especially in the field of low-temperature milk where “from farm to table” does not exceed 24 hours. From an internal point of view, the Vechain on-chain data is transparent and tamper-proof, which can help companies strengthen the entire production process control and implement the most stringent quality standards . Provide consumers with 100% fresh and good milk.
Externally, Vechain on-chain data can improve the efficiency of brand rigid cold chain management, prevent products with incorrect dates or unqualified temperature control from entering the market, and reduce participant disputes.
Refined Traceability System
Vechain Blockchain can be combined with the Internet of Things technology to realize the traceability of milk products that can be extremely precise. Based on this traceability system, companies can create more flexible and cost-controllable supply chain management methods, improve supplier management efficiency, and easily integrate retail system resources.
Data Visualization And New Retail
Vechain blockchain-based traceability management system for the entire industry chain such as milk source, production, and logistics can also become the key to brand building . Consumers can scan the code to obtain traceability data. This can help companies increase consumer trust, increase their reputation when expanding the market, and increase online interaction methods when entering new consumption scenarios such as milk bars and cold chain milk stations.
Vechain And Bright Food
Example of Vechain contribution in dairy products is Bright Food. Bright Food fresh dairy products monitored by Vechain blockchain implements a new business model of Internet of Things equipment + blockchain technology + third-party certification guarantees, that monitors the data of the entire product process, and provides consumers with trustworthy and high-quality fresh products.