E-commerce giant Amazon will look into adopting Bitcoin as a strategic treasury reserve asset next year after receiving a proposal for the course.
The adoption of Bitcoin among corporate entities has continued its uptrend, with e-commerce firm Amazon Corp. the latest to receive a proposal for this. According to a Dec. 8 report, Amazon has received a shareholder proposal to adopt Bitcoin as a treasury reserve asset.
The National Council for Public Policy Research has written to Amazon, proposing it store its reserve assets in Bitcoin. Notably, the Washington, DC-based think tank requests that Amazon consider the asset in its April 2025 shareholders meeting.
Think Tank Brands Bitcoin a Hedge Against Inflation
The authors cited several reasons Amazon should incorporate Bitcoin as a store of its reserve value, including growing inflation. The think tank argued that the Consumer Price Index’s (CPI) inflation evaluation is inaccurate as the economic menace is higher than portrayed.
As a result, Amazon should consider Bitcoin, an investment vehicle that has historically proven to be a hedge against inflation. The authors cited Bitcoin’s yearly and five-year performance as proof that the premier asset has hedged against reserve devaluation.
Per the report, Bitcoin has appreciated 131% in the past year, outperforming corporate bonds by 126%. The flagship crypto asset is also up 1,246% in the past five years, with bonds managing a mere 4% uptick in the same timeframe.
Amazon to Invest in Bitcoin?
The public researchers also referenced the performances of institutions holding Bitcoin as a strategic reserve asset. The authors pointed to MicroStrategy, which has outperformed Amazon because it adopted the pioneering crypto asset.
They pointed out that MicroStrategy’s stock (MSTR) has outperformed Amazon’s by 537% year-to-year. Notably, MSTR has surged massively following Bitcoin’s bullish outburst, reaching a new all-time high of $543 in November.
Meanwhile, the authors also mentioned that Bitcoin adoption is becoming a norm, and Amazon should not miss out on technological innovation. They noted that Tesla, Block, Fidelity, and BlackRock are heavily doped on the asset, enhancing its credibility.
Furthermore, the think tank suggested that Amazon invest at least 5% of its $88 billion in cash and cash-equivalent assets in Bitcoin. While recognizing Bitcoin’s short-term volatility, the writers lauded the asset for outperforming traditional investment tools in the long term.
Notably, Amazon has become the latest company to receive a Bitcoin adoption pitch. MicroStrategy’s Michael Saylor recently presented a 3-minute video to the Microsoft Board recommending the asset to the software firm.
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